You don’t hear much from Michelle Beadle these days, at least on the sports side. Her move to NBC Sports Network has been a struggle.

The first version of her show, The Crossover, was blown up; bye-bye Dave Briggs. Now going solo, she plays to a fraction of the audience that once watched her daily at ESPN.

Beadle did a chat with the guys at Sports Media Weekly last week, and Sports Business Daily published some of the highlights.

“I love what we’re doing now, but then again I’m not an idiot. I realize we’re on a network that is new and struggling and we don’t get a lot of promotion. So I kind of battle with that every day. Do I fight the good fight and promote the show on my own? Do I just give up and act like a whiny person? It’s interesting, but we have such a good crew and they work hard.” She added, “I look at Twitter now and I think, ‘You know what, I’ve got more followers on Twitter than the network gets viewers. There’s got to be a way to turn that into eyes on the show.’ So that’s kind of where I am now. I hate it because it’s going to be so self-promoting, but I’m starting to realize if you don’t do that then it’s hard to complain after the fact.

I’m not sure why people in the media are so shy about promoting themselves and their content. She hardly is alone there.

Isn’t that one of the great reasons for using Twitter?

Beadle has more than 800,000 followers. Tweet away about the show, Michelle.