Tiger effect: Sunday’s final round ties for highest Players Championship rating since 1991

The stars couldn’t have aligned better for NBC Sunday. Tiger Woods and his arch nemesis Sergio Garcia going down the stretch at the Players Championship.

Yes, there were other players too, but nothing moves the needle more than the combination of Tiger and a little bad blood. As you would expect, the ratings were huge.

From Austin Karp of Street and Smith’s Sports Business Daily:

NBC earned a 5.7 overnight Nielsen rating for the final round of The Players Championship yesterday, which saw Tiger Woods win by two strokes over David Lingmerth, Jeff Maggert and Kevin Streelman for his first win at TPC Sawgrass since ’01. The rating is tied with Woods’ win in ’01 as the best final round for the event since ’91. The 5.7 overnight also is up 68% from a 3.4 overnight for the final round in ’12 and ’11, which saw Matt Kuchar and K.J. Choi win the PGA Tour event, respectively.

 

Woods’ next event likely will be The Memorial during the first weekend of June. CBS can’t wait.