No truth to the rumor that New Orleans will be renamed CBS, La. next week.

This year’s Super Bowl network is bringing everyone, and I mean, everyone to New Orleans next week. It’s all about cashing in on the biggest show on Earth– or at least in the U.S.

CBS Sports Network is a big part of the plan. Like the other networks that travel in the ESPN-dominated cable sports universe, CBS’ entry faces quite a challenge for eyeballs.

CBS plans to use the Super Bowl to bring awareness, not to mention viewers, to the CBS Sports Network. Beginning Monday, the network will have more than 50 hours of live coverage from New Orleans (Full details below). The centerpiece will be a two-hour Super Bowl Live show hosted by Greg Gumbel, beginning Tuesday (7 p.m. ET), featuring plenty of big names.

Then after the big game and trophy presentation Sunday, CBS will continue its postgame coverage on CBS Sports Network President David Berson.

“We’ve never had (the NFL) before this year on the network,” Berson said. “Now we’re going from zero to 60. It’s an exciting time for us.”

And a crucial time. I asked Berson how important next week will be as far as increasing the visibility of CBS Sports Network.

“There’s no event as big as the Super Bowl,” Berson said. “We’re doing programming to better showcase everything at CBS Sports (through all its platforms). This is another piece of it. This is not the end. Frankly, we’re just getting started. The Super Bowl is the perfect showcase for what CBS Sports has to offer. It’s a good moment in time for CBS Sports Network.”

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Here’s are the exact details of the menu from CBS Sports Network:

CBS Sports Network debuts its first-ever Super Bowl coverage with over 50 hours of original programming from New Orleans, La. surrounding the CBS Television Network’s exclusive broadcast of Super Bowl XLVII on Sunday, Feb. 3.  The Network launches two new shows from New Orleans, SUPER BOWL LIVE and INSIDE THE SUPER BOWL, providing in-depth coverage throughout Super Bowl week.  Current CBS Sports Network programs NFL MONDAY QB, ROME, LEAD OFF and the TIM BRANDO SHOW will also originate from New Orleans.

For the first time, CBS Sports Network also will have extended post-game coverage.  When CBS Sports signs off its broadcast of Super Bowl XLVII, the post-game coverage continues on CBS Sports Network with James Brown, Bill Cowher, Boomer Esiason, Dan Marino and Shannon Sharpe on SUPER BOWL LIVE: POST GAME SHOW from the Mercedes-Benz Superdome.

Hosted by Greg Gumbel, SUPER BOWL LIVE will serve as the Network’s prime time show, airing Tuesday-Friday (7:00-9:00 PM, ET) from CBS Super Bowl Park At Jackson Square. INSIDE THE SUPER BOWL airs Monday-Friday (4:00-6:00 PM, ET) from radio row with a three-hour Saturday edition (11:00 AM-2:00 PM, ET) from Jackson Square.  Both shows will combine the assets of the NFL ON CBS to provide coverage and commentary of the teams, news, events and buzz in New Orleans surrounding Super Bowl week.

Joining the two new shows in New Orleans are NFL MONDAY QB, ROME, LEAD OFF and the TIM BRANDO SHOW.  NFL MONDAY QB is the Network’s weekly NFL studio show, which brings together an elite roster of quarterbacks to provide analysis purely from a quarterback perspective.  The show features analysts Phil Simms, Rich Gannon and Steve Beuerlein, as well as other quarterbacks from the THE NFL ON CBS roster, including Esiason, Marino and Dan Fouts. Hosted by Adam Schein, NFL MONDAY QB airs live from Jackson Square on Monday, Jan. 28 (7:00-9:00 PM, ET).

ROME and LEAD OFF also will air from Jackson Square while the TIM BRANDO SHOW will be telecast from Radio Row.  Veteran sports personality Jim Rome tackles the day’s biggest sports stories with ROME, which expands to an hour during Super Bowl week (6:00-7:00 PM, ET).  The Network’s new late-night show LEAD OFF with co-hosts Doug Gottlieb and Allie LaForce airs Monday-Friday (12:00-1:00 AM, ET).   LEAD OFF features commentary and debate on the top sports stories and news with a focus on the next day’s conversation.

In addition, SUPER BOWL CHRONICLES, airing Monday, Jan. 28 (9:00-10:00 PM, ET) features NFL ON CBS announcers re-living their own Super Bowl experiences and memories.

CBS SPORTS NETWORK SUPER BOWL XLVII PROGRAMMING SCHEDULE

(All Times ET)

Monday, January 28

9:00 AM-12:00 PM – TIM BRANDO SHOW

4:00-6:00 PM – INSIDE THE SUPER BOWL

6:00-7:00 PM – ROME

7:00-9:00 PM – NFL MONDAY QB

9:00-10:00 PM – SUPER BOWL CHRONICLES

12:00-1:00 AM – LEAD OFF

Tuesday, January 29

9:00 AM-12:00 PM – TIM BRANDO SHOW

4:00-6:00 PM – INSIDE THE SUPER BOWL

6:00-7:00 PM – ROME

7:00-9:00 PM – SUPER BOWL LIVE

12:00-1:00 AM – LEAD OFF

Wednesday, January 30

9:00 AM-12:00 PM – TIM BRANDO SHOW

4:00-6:00 PM – INSIDE THE SUPER BOWL

6:00-7:00 PM – ROME

7:00-9:00 PM – SUPER BOWL LIVE

12:00-1:00 AM – LEAD OFF

Thursday, January 31

9:00 AM-12:00 PM – TIM BRANDO SHOW

4:00-6:00 PM – INSIDE THE SUPER BOWL

6:00-7:00 PM – ROME

7:00-9:00 PM – SUPER BOWL LIVE

12:00-1:00 AM – LEAD OFF

Friday, February 1

9:00 AM-12:00 PM – TIM BRANDO SHOW

4:00-6:00 PM – INSIDE THE SUPER BOWL

6:00-7:00 PM – ROME

7:00-9:00 PM – SUPER BOWL LIVE

12:00-1:00 AM – LEAD OFF

Saturday, February 2

11:00 AM-2:00 PM – INSIDE THE SUPER BOWL

10:00 PM-12:00 AM – SUPER BOWL LIVE

 Sunday, February 3

9:00-11:00 AM – SUPER BOWL LIVE

10:30-11:30 PM – SUPER BOWL LIVE – Immediately Following Super Bowl XLVII