Not sure this could have worked out any better for the Los Angeles Dodgers.
First, Josh Beckett throws a no-hitter on Sunday. Then Hyun-Jin Ryu had a perfect game through 7 innings Monday before falling short in his bid to make history.
Yet of the majority of Los Angeles couldn’t see the game because of distribution issues with the new Dodgers channel, SportsNet LA.
The Dodgers are counting on fans to pressure distributors like DirecTV to feel the pressure from customers to add the channel despite the premium price. Near back-to-back no-hitters should help the cause.
Last Friday, Mark Saxon of ESPNLosAngeles.com wrote about the situation:
The Dodgers lead the major leagues in attendance, with an average of 46,194 tickets sold for 22 home games, but an average of just 43,000 households are watching their games on TWC, according to Nielsen ratings, a drop of nearly 72 percent from last season, when games were carried by a Fox-owned station.
L.A. mayor Eric Garcetti chided Time Warner at an industry gathering last month, saying, “I hope that we can resolve the fact that our hometown baseball team, the Dodgers, is not currently seen on all of our boxes around the city.”
And a fan reaction:
“I’m mad about it big-time, like everyone else,” said Ruben Lopez, who was watching the game at a Figueroa Street bar about four miles north of Dodger Stadium. “Big-money companies get more and more money and we have this ridiculous TV situation. It’s bad for the fans.”
And that was before the last two Dodgers’ games. I’m sure phones are ringing at many distributors today in LA.