The rating might have been higher with an undefeated Kentucky, but Duke-Wisconsin still scored a big number for CBS Monday.

The game averaged 28.3 million viewers, up 33 percent from last year and the highest for a NCAA title match-up since Arizona-Kentucky in 1997 (28.4 million). It peaked at 33.4 million viewers between 11-11:15 p.m.

Overall, the entire tournament averaged 11.3 million viewers for the multi-platform telecasts, the most in 22 years (12.7 million viewers in 1993).

In local markets Monday, Milwaukee dominated with 59 percent of televisions in the area tuned in to watch the Badgers.