It was a big night for Fox and ESPN at the fifth annual Sports Business Awards in New York, presented by Street and Smith’s Sports Business Daily.
Among the networks, Fox was the biggest winner. It won for Best in Sports Television and Best in Sports Media.
“I consider the standard of production of all of us now to be at the highest point ever,” said Fox Sports Group Chair David Hill. “The sports fan now is better served now than ever before.”
ESPN, though, didn’t walk away empty handed. It won Best in Digital Sports Media and Best in Sports Technology, for WatchESPN.
Here’s a list of all the winners:
| AWARD | WINNER |
| Executive of the Year | NFL Commissioner Roger Goodell |
| Sports Event of the Year | ’12 PGA Tour Humana Challenge |
| Best in Sports Media | Fox Sports |
| Sports League of the Year | MLB |
| Sports Sponsor of the Year | Bridgestone |
| Best in Corporate Consulting, Marketing and Client Services | The Marketing Arm |
| Sports Facility of the Year | Amway Center |
| Best in Sports Television | Fox Sports |
| Lifetime Achievement Award | Paul Tagliabue |
| AD of the Year | Michigan State AD Mark Hollis |
| Best in Property Consulting, Sales and Client Services | IMG |
| Best in Sports Technology | ESPN’s WatchESPN |
| Sports Team of the Year | Boston Bruins |
| Best in Digital Sports Media | ESPN Digital Media |
| Best in Sports Event and Experiential Marketing | MLB/Fan Cave |
| Best in Talent Representation and Management | Wasserman Media Group |