Sports Illustrated closes its issue on Monday. So when the unthinkable happened, the magazine had to move quickly.
In a Q/A posted by SI, managing editor Chris Stone addresses the process on Monday afternoon.
With Monday being the weekly deadline for the magazine, how did the process go yesterday?
Stone: With the deadline rapidly approaching soon after the tragedy occurred, our team of editors and writers quickly worked together to provide our readers with coverage that is highly personal and emotional. And we had to change this week’s SI Cover at the last minute with a photo from the many that were coming in from the scene.
Why did you go with this cover?
Stone: After meeting with senior editors late Monday afternoon, we chose to run the cover photo because we felt it truly captured the horrific moment at the end of the race—there’s a fallen runner, police with their guns drawn and loose debris from the explosion. Inside SI, we wanted to help tell the story through photos and words (as written on the cover). We dedicated the entire Leading Off section to photos from Boston. They are extremely emotional and do a great job of chronicling the chaos that ensued.
With little time to spare, how did you decide on what content to run?
Stone: One of our best writers—S.L. Price—was in Boston on another assignment, staying in a hotel frequented my many runners just three miles from the finish line. After interviewing runners and witnesses, he wrote brilliantly in our Scorecard on the state of shock felt by those there in Boston and how the great city sadly joins a growing list of suffering cities that have been struck by tragedy. We felt strongly about putting this article up immediately on SI.com as well. You can read it here.
In addition, we ran a highly personal essay from Steve Rushin in the Point After section. Rushin recalls experiencing Boston and its beloved marathon in happier times with his eight-year-old daughter last summer. We felt this essay was a very suitable way to end our coverage. This article is also online here.
How will SI continue to cover this story?
Stone: I am extremely proud of the great work done by our team to close an issue focusing on such a horrific tragedy at the 11th hour of our weekly deadline. As details continue to emerge, SI.com and the SI iPad app will have on-the-scene coverage from Boston.
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Postscript: What was the planned cover? I got this response from spokesman Scott Novak:
“We’re holding that cover for next week and don’t want to give it away just in case something else happens.”