This one is a natural to air after the Heisman Trophy presentation (ESPN, Saturday, 9 ET). You could get all sorts of arguments about who is the greatest Heisman winner. But if the question was, who was the greatest athlete to win the Heisman, the answer is simple: Bo Jackson.

Titled You Don’t Know Bo, the latest 30 for 30 focuses on the amazing athletic feats of Jackson and how an injury didn’t allow the story to play out in full.

Here’s a link for the preview.

Jackson, director Michael Bonfiglio and 30 for 30 executive producer John Dahl participated in a conference this week. Here are the excerpts.

Jackson on participating in the film: Well, first of all, I am very, very busy, and my first concern was that how much time was this going to take up, because I’m busy trying to handle some ‑‑ I’m busy trying to handle some business out west, trying to deal with things here and so forth and so on.  And once they told me about the time frame that they needed me, I restructured my schedule so I could allow them to have that time with me.

But as far as everything else, hey, the people that are in the film talking are the people that did all of the work.  I just one day went and sat down for an hour or so and I talked, I answered questions, and I left and went back home and did what I was doing.  So it really wasn’t that hard for me.

Jackson on younger generation not being as aware of him: Well, listen, my three kids are in their 20s, and it’s kind of comical.  My three kids, I think they were ‑‑ how old were they?  They were eight, six and four, and they didn’t realize that daddy was Bo Jackson until they saw daddy get thrown out of a baseball game in Chicago and I kind of lost it a little bit and threw the garbage can out on the field and bats and the bubble gum tray and so forth and so on.  So it really doesn’t bother me that people don’t know who I am.  It’s kind of nice in a way.

But no, I had my fun in the sun, as you could say, and I am happy.  I would not go back and change a thing in my life of sports.

Jackson on his thoughts about the movie: What did I think of the movie?  My wife and I sat in the kitchen and watched it on her laptop.  It was nice.  It was very, very nice.  There was only one discrepancy in the whole film, which is fine, and I’m kind of embarrassed because it has to do with the killing of the pigs, but that ditch that I jumped wasn’t 40 feet, it was more like 20 feet.  But I did jump that ditch and run home and still got busted for it.

Jackson on the toughest part of playing two sports: What was the toughest aspect of playing two sports on a high level?  Simple:  Going to the supermarket and shopping and trying not to be recognized.  That’s it.  Because I am the cook in the family, I do all the cooking.  I don’t allow my wife around sharp objects, so I do all of the cooking.  So in turn, I have to go to the grocery store because I know what I need, I know what to get and so forth and so on.  And sometimes she goes with me, and sometimes back when I was doing both sports, that got a little hectic going to the supermarket in Kansas City, going to the supermarket in Los Angeles, and that was about it.  Everything else was just fine.  I had no problems with actually both sports and so forth and so on.  It comes with the territory as far as being recognizable and noticed.

Bonfiglio on the title of the movie: I came up with the title probably in the late summer, and we had been banting about a couple of different working titles, and I sort of landed on this one in thinking about a couple of different things.  First of all, obviously it’s an acknowledgment of the Nike campaign, the Bo Knows campaign, but it’s also the idea that ‑‑ I remember I was talking to my 13‑ and 16‑year‑old cousins who are big sports fans and I was telling them that I was working on this film, and they’d never heard of Bo.  And I talked to more people, people in their early 20s, and they’d never heard of Bo.  You mentioned your wife, who’s old enough to know Bo but didn’t know who he was.  That was a very interesting thing to me, that this guy who was so incredibly famous for a brief period of time, he was one of the most recognizable names and faces in the country, people don’t know who he is.

I think that there’s an incredible enthusiasm for him by fans, but he ‑‑ I think if you know who he is, you assume everybody else does.  But in actuality, I think because he is not in any of the Halls of Fame, he’s not a record holder in very many areas, he is at risk of being forgotten a little bit, and I think that that was part of this film.  The impetus behind this is to celebrate how exciting he was and what he did to us as fans and as people and as a culture.  So to me, the title plays on a couple of different levels.

Dahl on his favorite Jackson’s highlights:  Well, there’s two that jumped out at me in the film.  One was the throw from the warning track to Harold Reynolds at the plate.  I still just can’t believe it when I see it.  And the other one was his first Major League hit.  It was just kind of a routine ball that he hit up the right side of the infield, and he didn’t just barely beat it out, he easily beat out what should have been a routine ground ball, and in those two days you definitely got a sense that there was something different about Bo Jackson.

Note: I saw that first hit, as the White Sox beat writer for the Chicago Tribune. I’ll have more on that tomorrow.