If you thought Fox would tread gingerly into this golf thing, well, you don’t know Fox.

During a teleconference to officially unveil Joe Buck and Greg Norman as its 18th hole announcers, the Fox gang was typically bold in discussing their plans for golf. The network takes over the U.S. Open and other USGA events in 2015.

“I think I’ve been here long enough to know that today is a big day for Fox Sports,” Buck said. “It says a lot about the USGA that they are willing to take this leap with us. Like I told [USGA President] Tom O’Toole, who I’ve known pretty much my whole life, he is going to be blown away, as will the golf world, with the effort and the ability that we’re going to throw at this. We’ll push golf coverage like Fox Sports pushed NFL coverage, MLB coverage and NASCAR coverage. It’s a good partnership both ways.”

Mark Loomis, Fox’s new coordinating producer for golf, also showed he is quick to learn how Fox operates.

“Fox Sports has proven over the years that we can always push technology to the next step, so I think there will be some real interesting opportunities for us to look at before we go on air,” Loomis said. “The other aspect is taking a fresh approach to golf coverage with a fresh group of people. Any time you put together a group that hasn’t been together before, you don’t have a ‘this is how we do it’ mentality; you have a ‘what’s the best way to do it’ mentality. That starts with the booth and goes all the way down to production and engineering, so I’m really excited for the next year to see how it grows. Our philosophy is to cover the event and to find new ways to tell the story.”

The “new ways” are exactly what have golf fans apprehensive about Fox landing the U.S. Open. New doesn’t always equate to better. Golf, in particular, is a sport that doesn’t welcome much deviation from the way it has been traditionally presented on television.

Fox Sports president Eric Shanks did try to assure everyone that the network won’t utilize a glowing golf ball.

“First and foremost, you respect the sport,” Shanks said. “If you remember when we first got the NFL, a lot of people were thinking that we were going to come in and do something completely different. There was talk about having Bart Simpson in the booth calling the games, and we went out and got John Madden and Pat Summerall…First and foremost it’s about the event, and there is no way that FOX Sports’ brand or FOX Sports’ attitude is going to be put above the USGA and the US Open brand.”

Fox has more than a year to determine its exact coverage. And it still has a long way to go. Unlike the other sports, golf requires multiple announcers and analysts. The network still has many, many hires to fill out the rest of team. They will be vitally important if this enterprise is going to be a success.