Author Q/A: New book shows how Urban Meyer got Ohio State back on track

Just two years ago, Jim Tressel was out and Ohio State was reeling.

Now Ohio State is sitting on an 18-winning streak after its 40-30 victory over Northwestern.

Obviously, the key factor was the school’s hiring of Urban Meyer. In a new book published by Triumph, Buckeye Rebirth, Bill Rabinowitz of the Columbus Dispatch examines Meyer the person, and how he led the charge to a 12-0 season in 2012.

Here is my Q/A with Rabinowitz:

How did this book come about? Were you planning to write a book about 2012 before Ohio State went undefeated?

The idea came to me late in the season. The Buckeyes had a bye week before playing Wisconsin and Michigan to end the season and that’s when I started to pursue the idea in earnest by talking to publishers and writers/authors I knew. Of course, pursuing it was contingent on Ohio State winning its final two games. I wish I’d begun to consider writing a book much earlier than I did. I would have tried to gather material during the season instead of having to go back and do it. But I think in the end it worked out fine because I wanted the book to be built on fresh material.

My primary motivation was simple: I thought this was a unique season because of the NCAA sanctions and new coaching staff and unexpected undefeated season, and I thought the 2012 team deserved to have a book written about it. I covered the team so I knew plenty about what happened, but I wanted to explore the how and why of it. The big challenge I had was that publishers gave me a four-month window to turn in a manuscript. That’s not much time considering that I wanted to (and did) interview every assistant coach and almost all of the key players. That meant I had to write and report simultaneously. I felt like a chef who had to throw a dish in the oven and continually toss in new ingredients. My last interview — with Kenny Guiton when he discussed becoming a father three weeks before the Purdue game in which he was the hero — came the day before the manuscript was due. Not ideal, but I didn’t have a choice if I was going to do the kind of book I envisioned in my mind.

What kind of access did you get to Urban Meyer? What is he like to deal with?

I knew I had to get his cooperation if this book was to get off the ground. I asked him two days after the Michigan game if he would cooperate, and he said that he would. He was generous with his time. I interviewed him five times, usually for about an hour each time. He was cordial and insightful. He never attempted to steer me in any particular direction or tell me what I could or couldn’t write or pursue.

The only agreement we had — and this was my idea — was that nothing I learned from our interview would be printed in the newspaper before the book was published. Otherwise, he wouldn’t have been as forthright as he was. Meyer is not one for much small talk. Part of that is because he’s extremely busy. Idle chit-chat isn’t a productive use of his time.

What stood out for you about Meyer?

He’s usually described as intense, and that’s because it’s true. I just can’t imagine him sitting around doing nothing. He’s also extremely intelligent, and not just about football, which isn’t always the case with coaches. He could have been a successful lawyer (he considered that) or businessman. He’s not easy to work with or play for because of that intensity and because he is so demanding. But he’s not a dictator. He doesn’t want yes-men.

He wants the best answers, and if bruised feelings are a consequence, so be it. I also know that as much as he cares about coaching, he does truly cherish his family. Toward the end at Florida, when the job consumed him, he wasn’t the father to his daughters and son that he wanted to be. Now he makes a conscious effort to make sure he is available to them.

How did Meyer get the players to buy into his approach, especially the 5 a.m. workouts?

It took awhile. At first, I think the players were in a state of shock. They had everything taken away from them. They couldn’t wear OSU gear. They got kicked out of their own locker room. There was plenty of grumbling. But they’d finished 6-7 the year before and they knew Urban Meyer had won two national titles. They didn’t exactly have leverage, not that college players ever do. But there was a lot of second-guessing and a reluctance to buy in totally. That changed during the pregame speech before the Michigan State game. The Buckeyes had muddled through a weak non-conference schedule. Maybe they realized their way wasn’t going to cut it during league play. So when Meyer pleaded with them to give up the “evaluation” and just do what coaches asked, they were finally ready to do it. They also came to believe by that point that Meyer and his staff weren’t tyrants, that they did really care about them.

I think one of the most underrated aspects of Meyer’s success is his ability to motivate. He’s known for his success with the spread, but he downplays that. He says he loves coaching against so-called X’s and O’s gurus. Meyer believes what matters much more is understanding the pulse of his team, of knowing which psychological buttons to push. He was a psychology major, after all, and it informs everything he does.

What other coaches/players stood out for you in the book?

One of the more underrated factors in OSU’s success under Meyer are his assistant coaches. Offensive coordinator Tom Herman is exceptionally bright and will be a head coach very soon. He’s always fun to talk to. Cornerbacks coach Kerry Coombs is a force of nature. Offensive-line coach Ed Warinner really did wonders with that line. Luke Fickell’s willingness to go back to being an assistant says a lot about him. Among the players, Zach Boren, John Simon, Etienne Sabino and Reid Fragel all had interesting stories and are impressive guys, as are many others. There really were few if any jerks on that team.

It was also fascinating to talk to Bobby Brown, who played at Notre Dame where Meyer was his wide receivers coach. He had some insightful wisdom because he was years removed from the experience. But I think the unsung star of the book — and I’ve told Meyer this — is his wife, Shelley. She’s a very likable person and was amazingly candid about her concerns about Meyer coaching again and about how bad things were at Florida at the end. She’s a strong-minded person and I have no doubt that she’s the one person who could put her husband in his place if that was needed.

What did last year mean to Ohio State and its fans?

It’s easy to forget how much in disarray the program was in 2011. They lost seven games for the first time since the 19th century. Their reputation was in tatters. I mean, how many tattoo jokes can someone hear? To hire an elite coach, and a native Ohioan at that, was huge. To have that team go undefeated, despite its many flaws, was just stunning. It really restored the pride in the OSU football program. What’s almost unique about Ohio State football is that it’s probably the only thing that unifies the state.

Politically, the state is divided, as is obvious every four years during presidential campaigns. Other than Columbus in the geographic middle, the state is divided into north and south with Cleveland (Browns, Indians) and Cincinnati (Bengals, Reds) the primary cities. The Columbus Blue Jackets have appeal only locally, especially given its overall lack of success. But Browns fans and Bengals fans can unite around the Buckeyes. Yes, Cincinnati tends to be parochial and there are Cincinnati Bearcat fans, but the Buckeyes dominate the state in terms of appeal.

Going forward, and knowing Meyer like you do, do you expect he will be at Ohio State for the long haul?

That’s the unknowable question. He says he’s a changed man from the one who fell apart at Florida. He says he has balance in his life. His family has worked hard to make sure he maintains it. But what happens when the Buckeyes lose? How will he handle that? Even he admits he doesn’t know for sure how he’ll handle that. He’s so hard-driving that you wonder how long he can keep it up. But it is also clear that he was born to coach. He loves it — the X’s and O’s, the recruiting, having a shared mission, and most of all, the relationships. I believe he does truly care about the well-being of his players. Mickey Marotti, his strength coach and confidant, said something interesting during one of my interviews. He said both he and Meyer share the philosophy that when you love someone, that means you do everything you can to “maximize” them. In other words, you demand they get as close to their potential as possible.

What are some of the things you uncovered in the book that were previously unreported?

The first was the truth behind Meyer’s hiring process. It was widely reported by several websites that this was a done deal by October 2011. Not true. Athletic director Gene Smith didn’t contact Meyer until the Penn State game preceding the Michigan one. It all came together that week. I didn’t know how close Meyer was to not retaining Fickell or defensive-line coach Mike Vrabel. I had no idea that John Simon insisted on having an impromptu knee surgery in the locker room before the Michigan game in an (unsuccessful) attempt to allow him to play.

What I really enjoyed uncovering were the small details about people. I loved the story Tom Herman told me about when he was trying to break into coaching and had no contacts. He went to Goodwill and bought shoes and sent them along with his resume saying that he was just trying to get his foot in the door.

My overarching goal with this book was to make it accessible to the average reader. Yes, I go into some detail about the workings of the spread offense. But this is not a “football” book. It’s a book about people and relationships and overcoming adversity — external and internal. My wife, despite growing up in an athletic family, knows virtually nothing about football. I wanted to write a book that she would enjoy reading. (And yes, she said she did — and hopefully not just because her husband wrote it.) I was really touched today when I talked to my mother-in-law and she said that she was late picking someone up because she got immersed reading the book and lost track of time. Obviously, Ohio State fans are the demographic target. But I really hope that the spouse of a Buckeye fan who picked up the book out of curiosity would find it engaging.

 

Of course he did: Musburger knew how wacky last play impacted bettors in Northwestern-OSU game

I was at the game and didn’t hear Brent Musburger’s call live.

With Ohio State winning 34-30, Northwestern tossed the ball around on the last play of the game. It eventually landed in the endzone and was recovered by the Buckeyes.

WTF???!!!?!!??! Suddenly, Ohio State, which had been a 6 1/2-7 point favorite, covered for a 40-30 win. You only could imagine the reaction to bettors across the country.

Musburger knew. Of course, he did.

To the video.

 

Really excited in Evanston: Northwestern produces video to welcome GameDay

In my Chicago Tribune column this week, GameDay producer Lee Fitting talked about the most enthusiastic crowds for the show.

“Whenever we go to a new place or a place where we haven’t been in a long time, you can see the genuine excitement in the faces of the kids,” Fitting said. “They are excited to see the guys. That’s when we get our warmest receptions.”

Well, count Northwestern as being extremely excited for Saturday’s visit from Chris, Lee, Kirk, and Desmond. The school actually produced a video to mark the occasion. It features everyone from Pat Fitzgerald to school president Morton Schapiro.

So yes, this is a big deal.

Northwestern braces for ESPN ‘Circus’; GameDay big part of big Saturday in Evanston

My latest Chicago Tribune column focuses on what might be Northwestern’s biggest regular-season game ever. The 4-0 Wildcats host No. 4 Ohio State in primetime. The game is big enough to merit a visit from ESPN’s GameDay.

You also can access the column via my Twitter feed.

Here’s an excerpt.

*********

As the crowd goes, so goes the show.

With that in mind, Desmond Howard issued a challenge to the Northwestern faithful with ESPN’s “College GameDay” coming to Evanston on Saturday morning.

“We draw energy from the crowd,” the 1991 Heisman Trophy winner from Michigan said. “That’s what makes our show special, our experience special. I’m interested to see what Northwestern’s got. If they come out and support the Wildcats, it will be a win-win for everybody.”

Howard, along with Chris Fowler, Lee Corso, Kirk Herbstreit and a large supporting cast, are bringing “GameDay” to Lakeside Field in advance of the Northwestern-Ohio State game. It marks the first time the show will be on campus since the Wildcats’ Rose Bowl season in 1995; “GameDay” was at Wrigley Field for the NU-Illinois game in 2010.

The “GameDay” production will feature a crew of more than 100 people, nine trucks, 14 cameras and two Jumbotrons. Producer Lee Fitting calls it “a three-ring circus.”

“It’s like traveling with the Beatles,” said Gene Wojciechowski, the former Chicago Tribune sportswriter who does essays and features for “GameDay.”

Back in the early ’90s, ESPN decided to take “GameDay” on the road to capture the mood of being on campus on a college football Saturday. Fitting said fans usually camp out overnight to get the best spots on Saturday morning.

“We do one studio a year, our preview show, and it’s dreadful,” Fitting said. “Just being out there energizes the entire crew. Whenever I’m asked to describe what it is like, I say, ‘You’ve got to be there to really experience it.’ ”

Typically, “GameDay” visits that Saturday’s biggest game. Occasionally, though, it veers off to nontraditional stops. Two weeks ago, more than 15,000 people showed up for the telecast in Fargo, N.D., placing the spotlight on North Dakota State.

“If you wanted to sell (‘GameDay’) to foreign investors who never saw the show, you would show them that show,” Howard said.

 For the latest in sport media, follow me at Sherman_Report

 

 

Who hires Lane Kiffin? ESPN or Fox Sports 1?

Expect Lane Kiffin to do what all high profile coaches in limbo do: Become a network analyst.

While Kiffin ticked pretty much everyone at all of his stops (Oakland, Tennessee, and USC), he still is a big name commodity. And he’s in the news. Also, Kiffin is young and personable, good traits for TV.

The networks know that viewers will tune in to see what he has to say, especially early on. Fox Sports 1, which could use some buzz for its college football coverage, would be smart to make a play for him.

Kiffin also has incentive to wear the microphone. He needs to maintain a national profile if he hopes to land another coaching job. However, that’s a big if after the USC disaster.

Unlike a few years ago, the line for Kiffin’s services now is much shorter.

 

Gary Barnett returns to Northwestern; Will be on radio call for Ohio State game

There will be another dimension added to the mix for Saturday’s Northwestern-Ohio State game. Former Wildcats coach Gary Barnett will be an analyst for Sports USA Radio’s call of the game.

The Chicago Tribune’s Teddy Greenstein writes:

Gary Barnett can’t help it. When he refers to Northwestern, he says “we.”

“I do that incessantly and everyone always says something about it,” Barnett told the Tribune. “It’s just out of instinct. From my angle, it will always be my school, our school.”

Indeed, this game will be intensely personal for Barnett. He was the coach who changed things forever for Northwestern. In 1995, his Wildcats went from perennial doormats to shocking the country by winning the Big Ten title and going to the Rose Bowl. Among his players was a young linebacker named Pat Fitzgerald, now the coach.

Barnett eventually jilted the school after the 1998 season. After initially saying he would stay, he departed to become the head coach at Colorado.

There were some hard feelings among Northwestern fans about the way Barnett handled the situation. However, time has a way of washing away the negative stuff. There’s little question about his immense impact in Evanston. Barnett will receive a warm welcome Saturday, especially from the current Northwestern coach.

*******
For the latest in sports media, please follow me on Twitter at Sherman_Report

GameDay: Northwestern, here we come; Fowler and gang will be on hand for Ohio State game

Chris Fowler confirmed it last night with a tweet.

The blizzard occurred prior to the NU-Iowa game during the Wildcats’ Rose Bowl season in 1995. The cast had to move indoors.

It will be too early for snow in Evanston next Saturday. At least, I hope.

Should be an unbelievable day at Northwestern. GameDay in the morning and then Ohio State-NU in primetime.

*****

For the latest in sports media, please follow me on Twitter at Sherman_Report.

 

Why Deadspin’s analysis of SI’s Oklahoma State series really ‘sucked’

In Deadspin’s world, everything sucks. If it doesn’t suck, the site doesn’t want any part of it.

So it shouldn’t be a surprise that Deadspin ran a post Tuesday with this headline:

Why SI’s Oklahoma State Series Sucked: The Inside Story

Recently, Deadspin labeled me as “ESPN PR’s favorite sports media reporter.” Now after this post, I am sure that I will be Sports Illustrated PR’s favorite too.

However, I can’t let this pass.

The Deadspin post, written by Dom Cosentino, is based on “a source” who was in the room when Sports Illustrated’s George Dohrmann and B.J. Schecter laid out the series for Oklahoma State officials. Considering that there were a handful of people in the room, SI likely has a good idea of the identity of this person.

Do you think this person had an agenda?

Cosentino writes:

The two sides met for approximately three hours that Tuesday—that conversation was off the record, according to an SI source—then re-convened on Wednesday afternoon for roughly three more hours. These meetings would be the first time school officials were informed specifically and directly about the depth of SI’s investigation.

A report in The Oklahoman described the meetings OSU had with SI as “very professional.” Our source agreed with that assessment, adding that the discussions were “cordial.” At the same time, the source said, “We asked for a lot of information, most of which was not provided.”

There also was some Thayer Evans stuff about being pro-Oklahoma, territory that’s already been covered.

Cosentino later writes:

Our source said the Oklahoma State officials asked for names of any players, coaches, tutors, or professors mentioned in the report. Dohrmann and Schecter did not provide the names of any players making specific allegations, nor did they provide the names of any tutors or professors. Once the stories were published, the source added, it was apparent that SI had talked mostly to “disgruntled” players prior to the meetings—players who the source said posed “very little risk” of informing school officials they were being questioned by a reporter.

“There were inferences made that players would recant,” the source said. “They did not want us contacting them.”

On one hand, SI was being prudent: The magazine clearly did not want OSU interfering with its investigation. Also, the Federal Educational Rights and Privacy Act (FERPA) prevents schools from releasing transcripts without the consent of a student over the age of 18. But SI’s reluctance to name certain players, tutors, or professors also made it impossible for OSU to verify—or refute—some of the specific allegations being made.

Cosentino then hammered SI for having the wrong information about Fath’ Carter and his academic record. Perhaps that situation could have been rectified, he implies from the source, if SI had been more forthcoming about what it had.

Admittedly, the Carter segment is troubling, giving the school and its supporters a huge target to shoot down the series. It is a big flaw. SI definitely would like to have that one back.

However, does that mean the entire series “sucked?” Hardly.

SI talked to more than 60 former players and numerous assistant coaches and other staffers associated with the program through the years. Even if some of them were labeled quote-unquote “disgruntled,” it leads to a basic question: Why did Oklahoma State have so many disgruntled players? Doesn’t that suggest a trend?

Cosentino writes:

Dohrmann and Schecter also presented the OSU officials with a figure indicating that from 2002 to 2010, 48 percent of football players left the program before exhausting their eligibility. OSU objected to that number and asked about SI’s methodology. Dohrmann and Schecter promised to look into it. That 48 percent figure was subsequently leaked to the Oklahoman, perhaps justifying the magazine’s discretion in dealing with the university.

Actually, the number had to be adjusted down because it included a player who was killed in a car accident.

Cosentino:

By the time SI published the eligibility figure in Part 5 of its series, Vernon Grant had been removed from the list, and the statistic had been revised to 43.5 percent. “They came back and apologized and said they recalculated this number,” the source said. “On their own, they admitted that the 48 percent is wrong.”

Yes, but how much difference is there from 48 to 43.5 percent? Doesn’t that still suggest a problem. Not sure what Cosentino is getting at here.

I’m not saying Cosentino didn’t make some valid points. And to be fair, he might have written a more balanced piece if SI had made its reporters available to counter some of the charges. It didn’t, although SI’s top editors Chris Stone and Jon Wertheim previously did a Q/A chat on Deadspin.

Clearly, though, Cosentino got used by the “source” at Oklahoma State. The crisis management agenda continues at the school, and Cosentino and Deadspin were more than willing to go along for the ride.

 

 

Oklahoma State alters media access in wake of Sports Illustrated series

Jimmie Tramel of the Tulsa World reports things were a bit different at Oklahoma State’s weekly press gathering for the football team.

But this season became something other than normal as soon as Sports Illustrated uncorked a five-part investigative series on the Cowboy football program.

The transition back to normal bled over into OSU’s first weekly press conference since the series concluded. What happened Monday was, in a word, different.

Normally, OSU’s offensive and defensive coordinators, plus players who get press conference invitations, are made available individually on the suite level of Boone Pickens Stadium.

Reporters float around and ask questions (sometimes one-on-one) to interview subjects before eventually migrating to head coach Mike Gundy’s at-the-lectern news conference in the press box.

The format was changed to lectern-only for coordinators and players Monday.

OSU is in the midst of an internal review of SI’s allegations. Chuck Smrt, president of The Compliance Group in Lenexa, Kan., is shepherding the university through the process.

In the meantime, OSU wants to streamline media access to folks within the football program, according to a university official. So, every question Monday was asked in front of everyone in attendance. And everyone heard the same answers.

Defensive coordinator Glenn Spencer, flanked by safety Daytawion Lowe and linebacker Caleb Lavey, simultaneously represented the defense to christen the press conference.

Offense? Running back Jeremy Smith went solo and a Walsh-Yurcich combo session followed.

Then Gundy wrapped up the unusual press conference with his usual Q-and-A exchange.

Tulsa World columnist John Hoover thinks Oklahoma State would be wrong if it limited access.

There’s word out of Stillwater that the new media interview policy implemented this week might be temporary.

Very temporary, one athletic department official hinted.

That’s a relief.

Realistically, the last thing Oklahoma State football needs now is anyone’s perception that OSU needs to hide more secrets.

Later Hoover writes:

After all the anticipated bad publicity for OSU actually turned into bad publicity for Sports Illustrated, the idea of keeping ranks closed – keeping reporters on the other side of the room – actually would be counterproductive.

Aside from the process of its intensive internal investigation, all indications are that OSU has nothing to hide.

All the accusations in SI were from players no longer in the program.

The coaches accused are no longer in the program.

Most of it happened years ago.

Nothing was documented.

Much of it was hearsay or conjecture.

The court of public opinion largely has sided with OSU, and now, other than when the school and/or NCAA announce their findings, it’s pretty much over.

So what purpose does it serve, other than enabling a creeping paranoia, to take everyone out of the usual, relaxed interview setting and put them in front of a dozen cameras?

None.

Indeed, Hoover is right. Oklahoma State should listen to his advice.

 

Right call: Fox dumped James because he is too “polarizing”

I’ll start by saying that I couldn’t disagree more with Craig James’ views.

But that’s not the reason why James was fired after his short stint with Fox Sports Southwest.

In a statement addressing James’ threat to sue over religious discrimination, Fox said:

“At Fox Sports we respect all points of view, and despite reports to the contrary, the decision to no longer use Craig James in our college football coverage was simply because he was not a good fit for Fox Sports. Mr. James, while both experienced and knowledgeable, is a polarizing figure in the college sports community. Regrettably, the decision to use him was not properly vetted, and as a result he will no longer provide commentary on Fox Sports Southwest’s college football coverage.”

Exactly. The key word is “polarizing.”

While James has a right to say and believe whatever he wants, he also has to be willing to accept the backlash when it comes to his broadcast career. He has become a controversial figure whose views turn off a significant portion of the audience. I received several extreme anti-James Twitter responses after I published my post yesterday.

Sports networks like polarizing figures when it comes to their views on sports. But social views are a different story. In this case, Fox Sports determined having him as a commentator on college football wasn’t worth the negative fallout.

Obviously, the person who hired him at Fox Sports Southwest didn’t clear it with the upper executives at Fox. When the statement says he wasn’t “properly vetted,” it really means, “No way.”

Surely, James will make more noise here. However, it likely won’t help him.

Given his views, the fact that even Fox doesn’t want him shows that his sports broadcast career is over.