Q/A on process for ESPN 30 for 30 documentaries: ‘We want to tell stories in different ways’

My latest column for the National Sports Journalism Center at Indiana University is a Q/A with John Dahl, the executive producer for ESPN Films.

A side note: Dahl is a cousin to my best friend in the business, former Chicago Tribune sportswriter Reid Hanley, who passed away in 2010. It turns Dahl also thought very highly of Reid. In fact, it was Reid who inspired him to go into sports media.

I know Reid was and continues to be proud of John’s work.

Here’s an excerpt of the column.

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ESPN’s “30 for 30” franchise is much like the Big Ten. The conference soon will have 14 schools, but it is sticking with the long-time name.

ESPN will be 35-years-old this year, and Sunday’s night latest, “Requiem for the Big East” (9 p.m. ET) will be the 47th “30 for 30” film. Yet the original label remains from Bill Simmons’ idea to do 30 documentary films to celebrate ESPN’s 30th anniversary in 2009.

ESPN actually did remove the “30 for 30” name after the initial batch of films. And the result? The ratings weren’t as strong.

So the network revived the “30 for 30” logo for subsequent films, and the viewers returned. It’s all about branding, right?

ESPN’s “30 for 30” thrives because of its unique way of storytelling. Most of them are so compelling I often find myself watching them multiple times.

To get more insights into the “30 for 30” process, I talked with John Dahl, the executive producer for ESPN Films.

ESPN isn’t 30 anymore, and you have done more than 30 documentaries. Why do you still call the films “30 for 30″?

It’s a good question. Because the brand became synonymous with documentaries for us. It became not just synonymous with documentaries but a level of quality. There was such a good reception, a good response to “30 for 30″ it had like a halo of effect of ‘that’s a ‘30 for 30.’” The translation was a great documentary.

So you had brand identification?

Yeah, it’s hard to get a brand to cut through and stick like that. That’s really tough. It stuck, so why fight it? Just embrace it and be glad that it resonates that way.

Did it surprise you that people identified with the films that strongly?

Yeah, it did. I mean, obviously we’ve got high hopes. We think they’re all great films. We’re putting everything into it in terms of our effort and whatnot, but you don’t know when a brand sometimes is going to take off like that. When we started “30 for 30,” did we think that brand would become synonymous with great documentaries? No, we thought it would just be an organizing principle of 30 films covered over a 30 year period because the original conceit was when ESPN was formed, 1979 to 2009, so we would focus on that window of time and tell these great stories and reach out to these various filmmakers to tell stories they’re passionate about and specific stories that ultimately touched on larger themes.

Let’s talk about the process. What are you looking for in a “30 for 30″ film?

I think, first of all, it is a specific story that does touch larger themes, that has a larger impact in some way. I think that makes it stand out.

I think in terms of the story, it can be something lesser known, but it also can be something more well known. If we have a fresh take on it, I think that’s the key. We don’t want to just bring what you already know. We want to bring something new to it. That to me is a real benefit of reaching out to independent filmmakers because they come in with their own point of view, their own passions, their own level of expertise, and it keeps it fresh. By doing that, by having different filmmakers, it doesn’t get ever feeling like it’s a formula. This is the way ESPN Films does a doc. We don’t ever want anybody thinking that. We want to tell stories in different ways. That to me is what keeps it vibrant.

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Here is the link to the entire column.

 

Inspiring: Stuart Scott isn’t about to let cancer beat him

Powerful story by Richard Sandomir of the New York Times on Stuart Scott’s battle with cancer.

Also, be sure to click on the link to see the pictures of him working out. Really inspiring.

Sandomir writes:

Inside the mixed martial arts studio, Stuart Scott lifted the black T-shirt that read, “Everyday I Fight.” Beneath was a footlong scar that bisected the ESPN anchor’s washboard abs.

“It’s a sign of life,” he said, though it is the spot where cancer surgeons have opened his abdomen three times to remove parts of him.

Scott’s fight continues. He has had 58 infusions of chemotherapy. He recently switched to a pill. But the drugs have not fully arrested the cancer that struck first in 2007, when his appendix was removed. It returned four years later. And it came back again last year. Each recurrence seems more dire, and yet after each, Scott has returned to his high-profile work at ESPN, ensuring that his private fight also has become a public one.

Friends, family, colleagues and strangers ask how he is faring. Yet Scott, 48, says he does not want to know his prognosis.

“I never ask what stage I’m in,” he said recently over lunch, with his girlfriend, Christin, sitting beside him. “I haven’t wanted to know. It won’t change anything to me. All I know is that it would cause more worry and a higher degree of freakout. Stage 1, 2 or 8, it doesn’t matter. I’m trying to fight it the best I can.”

 

How John Wooden, Curt Gowdy played roles in a reluctant Dick Vitale launching broadcast career at ESPN

Earlier this week, I did a USA Today story on 70-plus announcers/analysts who still are thriving in the business. Naturally a main focus was on Dick Vitale, 74 going on 17.

While talking to Vitale, he told a great tale on how he reluctantly got into broadcasting after being fired from the Detroit Pistons. It turns out a couple legends helped plant the seeds.

Here is video of that first ESPN game, DePaul-Wisconsin in 1979.

Here’s Dickie V on how he wound up behind the microphone.

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The last game I coached (for Detroit) was in Lexington. We were playing Michigan (in the NCAA Sweet 16). We had a good team.

We’re at practice and there are three guys in the stands. Two of them are Curt Gowdy and John Wooden. I’m saying, “What is this?”

The third guy comes over and says, “I’m Scotty Connal, the head of production for NBC. We’re doing your game tomorrow.”

After practice, they all came down to listen to me give a talk to my team. Wooden and Gowdy, two Hall of Famers. Are you kidding me?

OK, then a couple of years later, after I get fired from the Pistons, I get a call. He says, “You won’t remember me, but I was with Curt Gowdy and John Wooden (in Lexington). When we left the arena that day, Curt and John said, ‘That guy has personality. You might want to give him a chance to do TV.'”

He said, “I want to give you a chance to do our first basketball game for ESPN.”

I said, “No, I’m going back to coaching in college. I made a mistake going to the NBA. I was on the fast track. I teaching sixth grade and seven years later, I’m coaching in the NBA. I belong in college basketball.”

Now all of the sudden, nobody’s calling me (with offers to coach). I’m depressed. I’m hanging around the house watching General Hospital. I’m driving my wife crazy.

(Lorraine) gets in my cage. “You’re not the first guy to get fired and you won’t be the last guy.”

Luckily, Scotty calls me back. My wife says, “Do the game. Go have fun.” She just wanted to get me out of the house.

My first game, I have no idea what’s happening. I’m walking the streets of Chicago. I had no idea about production meetings. I arrive about 1:15 before the game and they’re going crazy. This is ESPN’s first college basketball game.

They say, “Where have you been?” I say, “Scotty said, ‘All I have to do is talk about basketball.’ What else do you want me to do?'”

If you had told me when I came here 35 years ago, 12 Hall of Fames, 10 books, Cosby show…I pinch myself about the life I’ve been given. It has exceeded every dream.

 

 

Been-there, done-that? Beadle to return to old SportsNation host role at ESPN

Michelle Beadle blasted the big news last night via here Twitter feed.

Judging by the number of retweets and favorites, many of Beadle’s fans are looking forward to her return.

ESPN made it official this morning. Here’s the release:

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Michelle Beadle will return to SportsNation on ESPN2 today, hosting the show alongside commentators Max Kellerman and Marcellus Wiley.  Kellerman and Wiley will continue to offer their opinions and different viewpoints on the weekday afternoon show based in Los Angeles.  The trio will together continue the clever and off-beat SportsNation tradition of discussing the day’s hottest sports topics weekdays at 3 p.m. ET on ESPN2.

“Michelle’s style of delivery has a way of bringing a fun edge to whatever she works on and her range of experience in both sports and entertainment makes her a truly unique talent,” said Norby Williamson, ESPN executive vice president, Production, Program Scheduling and Development.  “We know that fans really connect with her personality and we’re happy to welcome her back to ESPN and SportsNation.”

“I’ve missed the everyday fun of this show and this group so when given the chance to reunite, I got here as fast as I could,” said Beadle.  “For two years, I’ve kept my pirate costume hanging in my closet. It was starting to collect dust.  Returning to SportsNation is my destiny.”

Coinciding with Beadle’s return, SportsNation will launch an Instagram account on Monday featuring memes and photoshops that work well in social media as well as original video including Beadle behind the scenes at the show.  SportsNation has one of the highest levels of social engagement for an ESPN studio show with more than two million followers on Twitter and nearly two million likes on Facebook.

SportsNation was created in 2009 as a live sports television show born from the Internet, fueled by fan interaction and focused on fun.  With the youngest demographic of all of ESPN’s studio shows, SportsNation is different than most of the network’s offerings in that fan engagement and clever, imaginative segments are at the heart of the program.  On a daily basis, SportsNation engages with hundreds of thousands of sports fans across the country via ESPN.com’s SportsNation page.

Fans can follow the show on Facebook (facebook.com/sportsnation) and Twitter at @SportsNation, @MichelleDBeadle, @Max_Kellerman and @MarcellusWiley.

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To me, it seems like a bit of been-there, done-that for Beadle. I suspect a return to SportsNation is a way to get here back in the mix at ESPN.

However, I think she is destined to do more in her second trip at ESPN. Her profile now is much higher. Despite the disaster at NBC and NBCSN, Beadle is a talented and highly-engaging sports TV personality.

At some point, I would look for ESPN to come up with another vehicle for Beadle. The network did it once. It could do it again.

 

 

My full Q/A with Jay Bilas on pay-for-play: NCAA ‘unwilling to do the right thing’; Advocates free market system

My Chicago Tribune column on Jay Bilas and his stance on the pay-for-play issue in college sports generated quite a reaction yesterday. Many sides to the debate. Bilas himself even engaged with a few of my followers on Twitter.

Since the ESPN college basketball analyst had much more to say on the subject, it seems appropriate to share the entire interview. Definitely worth the read.

I can’t say I agree with all of Bilas’ points. However, being married to one, I know there was smarter things to do than get in argument with a lawyer. Yes, Bilas also practices law.

Regardless of where you stand on the issue, Bilas makes some compelling arguments. It is interesting to note that he doesn’t advocate paying all student-athletes. Rather, he wants a free market system to let the schools decide for themselves what they want to do.

Here is my Q/A with Bilas:

You’ve kind of become almost the go‑to guy, the face of the pay-for-play issue. How do you feel about that?

Bilas:  I’m a little torn about it because I’m not stupid. I realize I’d be better off if I just kept my mouth shut and I took the money that’s coming to me and I was a cheerleader for the sport, and I am a cheerleader for college basketball. College basketball is the best sport in my opinion.  But it doesn’t mean that everything is right with it, and when you love something, you say when it’s wrong.  I say what I think.  That’s what I’m paid to do.

Why are you torn then?

Bilas:  Well, because I would rather come to these games and just worry about the games.  I don’t like the fact that the NCAA is screwed up.  I don’t like that.  I think they can and should do better.  I don’t want them to be forced to do something by the courts or by the O’Bannon case or all that stuff.  I don’t want that to happen.  I want them to do it because it’s the right thing.  But the truth is they’re unwilling to do the right thing.

Now, reasonable minds can differ.  You can say, hey, you know what, I don’t think it’s the right thing, so my school, I don’t want to pay at my school or I don’t want to do this at my school.  That’s fine.  Don’t tell me I can’t do it.  Because somebody doesn’t want to do it, don’t tell everybody they can’t do it.  I think that’s wrong.

The conventional wisdom is that paying athletes can’t be done. The money isn’t there. Why do you think otherwise?

Bilas: It’s a lame excuse. Sometimes I like to take things to the absurd to make a point, but it’s really funny how nobody ever says, like when they started this playoff, this College Football Playoff, nobody said, it’s just too complicated.  How are we going to figure it out?  How are we going to figure out what venue to use and how are we going to play all the vendors?  Do we pay all the vendors the same thing?  Do we pay the parking attendants the same thing that we pay the announcers?  How do we do it?  Do we pay all the teams?  How do we pay the coaches?  Do we pay the assistants the same way that ‑‑ it’s funny how they can make all these decisions according to the free market, but the athletes, boy, you can’t do that.

I don’t believe, nor does any reasonable economist believe, that this entire enterprise teeters upon the athletes staying amateur.  It doesn’t.  They say, well, if we pay the athletes we’ll have to cut other sports.  Says who?  Nobody says when they say, boy, you give the players more than a scholarship, you have to cut other sports.  Nobody has to say if you pay Rick Pitino or Coach K and Bill Self $5 to $10 million, you’re not going to have other sports.  Nobody says that.  And the money keeps going up.  We’re making more money, not less, and there’s not one economic theory that says that if you pay your employees, you’re automatically, it’s a zero sum game, you’re going to have less profit.

But isn’t it true most of these athletic programs are losing money?

Bilas: No, it’s not true. It’s a lie.  What do they say their biggest expense is?

Scholarships.

 Bilas: Who do they pay it to?

The athletes.

Bilas: No, they pay it to themselves.  So the athletic department pays the school, and they say, look, we don’t have any money.  Look, we had to pay for scholarships.  They pay the school.  That’s like my wife saying, well, look, geez, we had a bunch of expenditures, we have no money because I gave all my money to you.  It’s still in the house.  It’s still within the University.  It’s all the same.  It’s all out of the same pot.

So now, do they have a lot of salaries and all that?  Yeah, but they’re paying themselves.  It’s funny how they’ve got the money to pay themselves first, and they go, there’s nothing left over.  Why are the athletes at the end?

So you would pay all the athletes? 

Bilas: I would let the schools do what they want.

Wouldn’t that create an uneven playing field?

Bilas: How?  It’s uneven now. They don’t have to give scholarships if they don’t want to.  There’s nothing that requires them to give scholarships.  They don’t pay all their coaches the same thing.  They don’t pay the lacrosse coach the same thing they pay the football coach.  How did they make that determination?  Why isn’t that too complicated?  They come out with these ridiculous questions, are we going to pay the last guy on the wrestling team the same thing we pay the quarterback?  Well, do you pay the wrestling coach the same thing you pay Nick Saban?  The answer is no.  So do what you want.  You want to pay everybody the same, go ahead.

So it’s an open market then?

Bilas:  Yeah.

What about a player like Johnny Manziel, who was worth millions to Texas A&M. How much would you pay him

Bilas:    What I would start with is the free market, which seems to work really well for the rest of us.  It’s funny how the rest of us can operate pretty cleanly within the free market.  What would happen is, in my judgment, if you could do whatever you wanted, you’d insist on a contract.  You’d say to a kid, we’ll give you a three‑year deal for X amount, pay for your expenses for school and everything, but we’re going to insist on a non-compete clause.  You can’t go any other school, you can’t go pro, we’ll enforce the non-compete, and we’re going to have a behavior clause and a clause for ‑‑ you can terminate for cause if you get in trouble or if you don’t do your homework, whatever the heck you want.  And that way everybody protects their own interests.

It’s really not that hard.  Everybody else seems to do it and do it in pretty decent fashion.

But now if there are legitimate concerns where we say, okay, we need to think about reasonable regulation of this for competitive balance reasons, we can do that.  But you don’t start at zero and say, all right, well, we’re not going to do anything because we don’t know how it would look or how

Do you think a system like that would cause a restructuring of conferences?

Bilas:  Maybe. They’re restructuring anyway.  They restructure for their own benefit.  What difference would it make if they did it for another reason?

How do you feel about what is happening at Northwestern where the players are looking to form a union?

Bilas:  I think it’s inevitable. Some people think that this kind of thing was never going to happen because the players are transient, and by the time they realize that they’re getting the short end of the stick, they’re going to be out of school anyway so what’s the point and that kind of thing.

But I always felt like this was going to happen because the amount of money that’s in the game now, I think this is pro sports, and the only thing that’s not pro about it is the fact that they don’t pay their employees.  The tension between the amount of money that’s generated and the amount of money that’s paid to the coaches and the administrators and all that and the amount that’s provided to the players, which is basically just their expenses, that tension is only going to grow.  That’s not going to lessen.

I think it’s the beginning of it rather than some sort of ending point, but to me the best news about it isn’t that the players are doing something.  It’s that it is starting a conversation where the logic, or lack thereof, of the NCAA is going to be tested and scrutinized, because to me, like they’re always telling us, no, this is a great deal for the players and they get more than they deserve, and they’re not worth it.  Well, if that’s true, then the deal should be able to stand on its own, and you should be able to justify your own policies, and I think now they have to do it.

How do players react to you now?  Do they say, ‘Hey, thanks for standing up for us?’

Bilas:  That happens a lot, yeah, they do.  But I’m not doing this for them.  I say it because I think it’s the right thing.

What about the other side, administrators, coaching staffs?

Bilas:  You know what, I have never had anybody that has said, hey, you shouldn’t be saying this.  You get some administrations saying I agree but not to this point, or I think we can do it this way.  So you have a number of people that agree with you.  You have some that don’t, but I’ve never been around any administrator that has been anything but respectful of my opinion, and I hope I come across as being respectful of theirs.

They may dislike the ideas I put out, but nobody has ever made it about me, and I may disagree with the ideas they put out, but the NCAA thing, I don’t like the policies, some of the policies.  The people are great.  I mean, they’re great.  I have never had a problem with a person at the NCAA.  They are phenomenal.  I just don’t agree with the policies.

Do you think you’re changing any minds?

Bilas:  I don’t know.  Look, I’m not out to change minds as long as people think about it and they approach it in a reasonable fashion, whatever they ‑‑ reasonable minds can differ on stuff, and I respect the opposing view, I just don’t agree with it.

 

 

 

 

 

Curt Schilling diagnosed with cancer; status unclear for ESPN Sunday Night Baseball

Sad news:

Curt Schilling statement:

“I’ve always believed life is about embracing the gifts and rising up to meet the challenges. We’ve been presented with another challenge, as I’ve recently been diagnosed with cancer. Shonda and I want to send a sincere thank you and our appreciation to those who have called and sent prayers, and we ask that if you are so inclined, to keep the Schilling family in your prayers.

“My father left me with a saying that I’ve carried my entire life and tried to pass on to our kids: ‘Tough times don’t last, tough people do.’ Over the years in Boston, the kids at the Dana-Farber Cancer Institute have shown us what that means. With my incredibly talented medical team I’m ready to try and win another big game. I’ve been so very blessed and I feel grateful for what God has allowed my family to have and experience, and I’ll embrace this fight just like the rest of them, with resolute faith and head on.”

– Thank you,
The Schillings

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ESPN statement:

“Our thoughts are with Curt and his family during this challenging time. His ESPN teammates wish him continued strength in his cancer fight and we look forward to welcoming him back to our baseball coverage whenever he’s ready.”

 

Caliendo on making of great Super Bowl video: Doing Belichick was like cheating

Bill Hofheimer at ESPN’s Front Row did a Q/A with Frank Caliendo on his now classic Super Bowl video Sunday. The best part: It gives me a reason to post the video again.

From the Q/A:

How long did it take you to write and shoot the piece?

I had some ideas lingering for a while. I knew I wanted to do a Chris Berman, Bill Belichick, and Ron Jaworski (I had been saving these characters). The main writing took 2-3 days, then lots of tinkering for a week or so. That’s usually the process. I also get help on punching things up from a group of a few people after I get the main beats of the sketch down. Shoot time only took two days, but with lots of crazy fast makeup changes. I had Berman down pretty well, but the other two impressions were not that good going into the shoot. For Jaws, I was able to key in on a couple of words during the shoot and it just started to happen. It got better and better on every take and suddenly it felt great. Belichick was like cheating. I knew I could do the facial expressions, so I just mumbled (which I had planned from the start). I always knew I wanted to do subtitles with Belichick. For some reason, I knew it would work. Lots of things just happened on the set, too. I added the dog, which I originally had not planned. We cut the sleeves off the hoodie and cut holes in the removed sleeve and put it on the dog.

Terrific: Grantland 30 for 30 on Richard Jewell; how media contributed to ruining his life

The latest 30 for 30 short series documentary on Grantland is on Richard Jewell. Tremendous.

It documents how in the frenzy to find the Atlanta Olympic bomber in 1996, Jewell went from hero to the nightmare of being wrongfully accused. His life never was the same.

The film is a sobering journalism lesson on the rush to judgment. Well worth your time.

The write-up from Grantland.

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On Saturday, July 27, 1996, a terrorist’s bomb exploded in Centennial Olympic Park at the Atlanta Summer Games, killing two and injuring 111. The toll would have been far higher if not for security guard Richard Jewell, who discovered the bag holding the bomb and helped clear the area. Yet within hours, praise of his heroism turned to vicious accusations. Jewell would be hounded for months by investigations and the media. Eventually, the FBI would capture and convict Eric Robert Rudolph for the crime. Judging Jewell revisits the scene in Atlanta where Richard Jewell, a man simply doing his job, lost the one thing he valued most — his honor.