My latest column for the National Sports Journalism Center at Indiana gives thanks to one of the best traditions with the Masters.
To put you in the proper mood, listen to the Masters theme.
From the column:
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Crank up the theme, start thinking of azaleas, and be sure to get the signature line right.
The Masters, a tradition unlike any other.
Despite a certain player not being in the field for the first time in 20 years, CBS still is going ahead with its plans to air the tournament. Indeed, the Masters is and always will be a celebration of golf. And just golf.
That goes to the core of the entire presentation. The telecast also is one of the reasons why we look forward to the Masters every year.
In an age of loud, blaring music, everything being sponsored, and all sorts of other clutter, the Masters remains the most pristine telecast in sports television. Perhaps in all of television.
You won’t hear endless promos for “Two Broke Girls” from Augusta National this week. That replay won’t be brought you by State Farm. They won’t show two shots and then cut to another three-minute block of commercials.
Obviously the technology is light years better, but at its essence, CBS’ coverage of the Masters is the same as it was when Jim McKay was on the call of Arnold Palmer’s victory in 1960. It is an annual reminder that sports TV used to be a much simpler viewing experience.
Say what you will about them, but Augusta National officials, who could collectively buy CBS (remember, Bill Gates is a member), continue to pass up big TV bucks to maintain the purity of the Masters telecasts: Only four minutes of commercials per hour and, blissfully, no network promos.
Naturally, Verne Lundquist is a big fan of the format. Now in his 50th year in the business, he enjoys stepping back into time every April.
“It’s refreshing,” said Lundquist, who will work his 30th Masters this year. “It adds to the quality of the event. You use the word ‘pristine.’ The fact that we don’t do commercials and don’t do promos for what’s coming up on Monday night adds to the pleasure of the telecast.”