New Sports Illustrated TV program to debut tonight; Writers go on air to tell stories

As the lines continue to blur in the new media world, Sports Illustrated is taking its writers to television.

A new show, simply named Sports Illustrated, is set to debut tonight at 9:00 p.m. (ET) on NBC Sports Network.

Here’s the promo:

The program doesn’t have a host or narrator. Instead, the first installment uses SI writers Tom Verducci, John Wertheim, Jack McCallum and Sarah Kwak lending commentary and context with the subjects telling the story. Also, unlike HBO’s Real Sports, the SI writers aren’t shown doing the interviews.

From the release:

“Sports Illustrated” Presented by Lexus is, a monthly, hour-long sports magazine TV show produced by NBC Sports and Sports Illustrated. The show will deliver the magazine’s DNA of award-winning storytelling through feature segments, original reporting and commentary from SI’s trusted journalists. Emmy Award-winning Red Line Films has been tapped to produce the show.

I have to say there’s an ESPN E:60 feel to the show. The SI writers are shown in black-and-white with the camera moving in that new age way.

Obviously, the stories are wonderfully shot. You wouldn’t expect anything less from SI. However, I found it curious that they didn’t do at least one of the segments on a well-known superstar for its first show. Maybe a little LeBron, Michael Phelps, or dare I say, Tebow?

Not all that much star power here, with the exception of McCallum’s flashback piece on the ’92 Dream Team.

In an interview with Street & Smith’s Sports Business Daily, John Ourand talks with Time Sports Group president Mark Ford about the show.

It includes this passage:

Q: It sounds like it will look a lot like ESPN’s “Outside the Lines” and HBO’s “Real Sports.”

Ford: You never try to duplicate what someone else is doing. We have a lot of respect for HBO and “Real Sports.” What we’re going to do is what we do well. We’re not patterning ourselves after anybody. We are patterning ourselves behind what our brand is about. We want to maintain that integrity. It won’t be a documentary. It will be storytelling, and we hope it will be interesting and exciting. Everything I’ve seen to date looks pretty good.

Here’s another video clip and a rundown of the show:

 

War and Peace in Jackson’s Gym: The soul of one of America’s fastest-rising sports can be found in a desert octagon where mysticism mingles with disciplined mayhem. Mike Winklejohn, a former kickboxing champion and Muay Thai champ, plays the heavy while Greg Jackson, the son of pacifists, embraces a less strident approach to teaching. Together, they have produced some of the MMA’s biggest stars. Sports Illustrated Senior Writer Jon Wertheim has the story.

The Bundy Project: The development of prized Baltimore Orioles pitching prospect Dylan Bundy is quite extraordinary. He squats 500 lbs. throws a 100-mph fastball, drinks broccoli-and-barley smoothies… while under the watch of pitching guru Rick Peterson. Sports Illustrated Senior Writer Tom Verducci reports.

The Story of Alex Meyer: Training at historic Walden Pond, Meyer has overcome personal obstacles and the death of friend and former champion, Fran Crippen, to make the 10K open-water U.S. Men’s Olympic team competing in the London Olympic Games. Sports Illustrated Writer-Reporter Sarah Kwak reports.

The Point After: The Greatest Game Nobody Saw: An impromptu scrimmage ahead of the Olympics pitted Michael Jordan’s team against Magic Johnson’s in a grudge match where agendas and ego were given their fullest expression. No journalist was closer to the Dream Team than Sports Illustrated’s Jack McCallum, and he explores “The Greatest Game That Nobody Saw.”

 

 

 

 

Sports Illustrated writers to take TV spin with new NBC show

NBC Sports is tapping into Sports Illustrated for its version of Real Sports and E:60.

The interesting part is that the show won’t have a host (think 60 Minutes) and the reports will be filed by SI’s writers. Some of them already have TV experience, such Tom Verducci, Peter King, Seth Davis, and Grant Wahl.

For others, though, working the TV side in this kind of format will be a new experience. Can’t wait for the first Richard Deitsch installment.

Here’s the release:

The NBC Sports Group and the Time Inc. Sports Group will partner to produce “Sports Illustrated,” presented by Lexus, a monthly, hour-long sports magazine TV show. The announcement was made today by Jon Miller, President of Programming, NBC Sports and NBC Sports Network and Time Inc. Sports Group President Mark Ford. It was also announced that Lexus will be the program’s presenting sponsor.

“Sports Illustrated” presented by Lexus debuts Tuesday, July 24, 9:00 p.m. on NBC Sports Network. The show will deliver the magazine’s DNA of award-winning storytelling through feature segments, original reporting and commentary from SI’s trusted journalists. It will also tap into the SI Vault to spotlight great stories from the past, updating our favorite characters and events. Emmy Award-winning Red Line Films has been tapped to produce the show

“Sports Illustrated is an iconic brand and the gold standard in long-form journalism,” said Miller. This programming fits incredibly well with our rich history of storytelling, and partnering with Sports Illustrated for this show adds even more quality programming to NBC Sports Group’s growing portfolio.”

The premiere episode will air just three days prior to the Opening Ceremony from the 2012 London Games with subsequent new episodes originating on either NBC Sports Network or NBC. At least one featured subject from the show will be chronicled in the magazine’s current issue and additional editorial vehicles across SI.com and NBCSports.com will surround and amplify each new episode.

“This is an exciting opportunity to further expand Sports Illustrated storytelling beyond the magazine and our digital offerings,” says Ford. “We have a terrific partner in the NBC Sports Group and are incredibly optimistic about the show’s potential for our franchise and for sports fans.”

“Sports Illustrated’s writing and photography have been intrinsically tied to television sports coverage for nearly 60 years,” said Terry McDonell, Time Inc. Sports Group Editor. “Working with the NBC Sports Group and Red Line Films takes us to a new level.”

The following is the show’s schedule (All times ET):

Episode #1 July 24 9:00 p.m. NBC Sports Network

Episode #2 September 12 9:00 p.m. NBC Sports Network

Episode #3 October 13 2:30 p.m. NBC Sports

Episode #4 November 3 2:30 p.m. NBC Sports

Episode #5 December 13 9:00 p.m. NBC Sports Network

 

McEnroe on Costas: Insiders told him Jackson wanted to coach Knicks; Maher on sports

Looks like a lively show for Bob Costas tonight.

From NBC:

Tennis legend John McEnroe, Bill Maher, host of HBO’s Real Time with Bill Maher, and ProFootballTalk.com’s Mike Florio joined Bob Costas, a 23-time Emmy Award-winning journalist and one of America’s preeminent interviewers, on the latest edition of Costas Tonight, a 60-minute interview program taped last night that premieres tonight at 9 p.m. ET on NBC Sports Network.

Below are highlights from the taping of last night’s Costas Tonight:

MCENROE ON PHIL JACKSON AND KNICKS SITUATION:

McEnroe: “I sort of went into a depression because Phil Jackson, apparently, wasn’t even asked (to coach the Knicks). I was like, how could he not be asked?”

Costas: “But then he said that even if he was asked he would have said no because he thinks that the Knicks are too disjointed and clumsy.”

McEnroe: “Well, that’s what he has said apparently, but I still would have like to have him asked. I was told by inside people, and I am going to mention names, my old friends, Linda Rambis and Jeanie Buss, who have an in with Phil, that he supposedly wanted the job. Now, why didn’t they ask?”

Costas: “If that’s the case, he was probably offended that he wasn’t asked by the team that he is connected to, the team for which he played.”

McEnroe: “I mean, isn’t it the ultimate no brainer, I mean, to ask?”

MCENROE ON JIMMY CONNORS:

McEnroe: “We really didn’t like each other for the most part, and I think people liked that in a way. I mean the Yankees and the Red Sox, they hate each other, and that’s wonderful to the fan…it brought out the best and the worst in us when we played against each other, particularly me.”

Costas:  “If you disliked, truly disliked, some of your main rivals, you reconciled with most of them, right, but not with Connors?”

McEnroe: “No, we respect each other. We may not like each other a whole lot. I doubt we will be having a lot of dinners, but certainly we respect. I respect Jimmy Connors. I am not going to speak for him, but he made me a better player. He made me try a lot harder. I think his twin is Pete Rose. He was the same guy.”

Costas: “Same haircut.”

McEnroe: Same haircut. Same just annoying, in your face type of style that actually drove you so insane that it was like I am going to do anything, I am going to go 120 percent instead of 100 percent just so I am going to beat this guy. But, he fed off that, so we both loved it ultimately. I know that we respect each other.”

* * *

MAHER ON COLOR-COORDINATED SHIRTS AT THE NBA FINALS:

Costas: “We’re going to let you write some new rules here for sports, as you do in one way or another each Friday night on HBO. I know, if you could, you would ban the wearing of color-coordinated t-shirts by every fan at NBA games.”

Maher: “I’ve noticed this trend. You see it now because, I mean, I’m watching the playoffs and it’s a little North Korean, Bob, you know that everyone in the crowd is wearing the same color jersey.  And now I noticed they do it in two-tone and in one section you’re wearing blue and in the next section they’re all wearing white. Can’t we just come and watch the game? Do we really have to leave our individuality at the door when we’re just going to a sporting event? It’s ridiculous.”

MAHER ON HIS OWNERSHIP STAKE IN THE METS:

Costas: “Now I know you’re not discussing exactly how large a piece you have, but obviously it’s not a controlling interest.  So you get a nice parking space, probably clubhouse privileges, free food, but you don’t get to sit in the room when Sandy Alderson decides how much he’s going to pay David Wright, have I got that correct?”

Maher: “I put a call into him the other day, I said, ‘start the runners.’ And I think you’ll see that happening.”

Costas: “Regardless of the situation, just start the runners?”

Maher: “Absolutely. I’m the opposite of Billy Beane. I’m playing big ball.”

* * *

 

FLORIO WITH COSTAS ON EVIDENCE FOR MORE SUSPENSIONS:

Costas: “Isn’t it entirely possible that the league has even more damning evidence that might implicate other players, maybe not to the extent that they feel Vilma and the rest whom they’ve already suspended are implicated, but enough to bring their names in? And the Players Association ought to be concerned about that. If they force the league’s hand here, it will get worse for the players rather than better?”

Florio: “That’s a great point because, when this initially came up, the league said there were 22-27 players who participated in the alleged bounty program. And even now we’ve seen more names get dragged into this who previously weren’t part of it.”

 

Ratings report: Stanley Cup down; Golf Channel has huge May

The Stanley Cup Final isn’t exactly how the NHL hoped to finish its season. It has been a ratings buzzkill.

Monday’s Game 3 was watched by 1.743 million viewers, down 37% from 2.757 last year for Bruins-Canucks. The game did a 1.03, down from a 1.58.

It doesn’t figure to get much better tonight with Los Angeles holding a 3-0 lead in the series. The clincher will be on NBC Sports Network if the Kings can complete the sweep. Again, not what the NHL wanted.

Channeling up: It’s big times for another Comcast-owned network. Ratings are soaring for the Golf Channel, which enjoyed its biggest May ever.

From Golf Channel:

Coming off its best year ever in 2011, Golf Channel continues to build on its momentum with a strong start to 2012. Based upon five-plus quarters of growth since becoming part of the NBC Sports Group, Golf Channel is the fastest-growing network on cable (among networks serving 80 million or more U.S. homes). Through May, average viewers are up 20 percent over 2011 and 52 percent over the same time period two years ago. Four out of five months in the books so far this year – and the last consecutive four months – have set a “most-watched” record for that month.

And more good news:

MAY MOST-WATCHED: Golf Channel averaged 112,000 viewers per day during May, spurred by compelling PGA TOUR coverage and strong performances from the network’s original entertainment series:
· The second episode of Big Break Atlantis (May 21) was the highest-rated and most-watched (0.3/349,000) original entertainment program in primetime this year and of any Big Break Episode Two in four years.
· The Feherty episode featuring guest Donald Trump (0.2/215,000) was the highest-rated Feherty premiere this season. The series has bolstered the network’s primetime Monday lineup of original shows, which is up 64 percent over 2011.
DIGITAL KEEPS PACE: GolfChannel.com continues to attract new users in 2012, with page views up 41 percent and unique users up 58 percent so far this year over last year. Page views for the site’s mobile application are up 368 percent over 2011.

 

Costas Tonight addresses allegations with O’Neill interview

NBC faces an unusual dynamic in covering the Belmont Stakes this week: A run for the Triple Crown with a trainer who some think is tainted.

The hoopla over I’ll Have Another’s bid for history comes with the large shadow of trainer Doug O’Neill facing a 45-day suspension in California for giving horses illegal performance enhancers.

Everyone will be watching to see how NBC handles these conflicting stories. We got a preview Monday when Bob Costas had an exclusive interview with O’Neill on Costas Tonight.

The first part of the interview focused on I’ll Have Another and O’Neill’s view of the race Saturday. Then after a break, Costas dealt with O’Neill about the controversy.

As expected, Costas asked some tough questions, which O’Neill handled. As the week goes along, the saga should evolve further with O’Neill facing tough scrutiny from the national media at Belmont. There could be a different story Saturday.

Here are some of the excerpts of the Costas interview:

Costas: We mentioned he was to have been with us in studio but today is the day that they’re inspecting the so-called “detention barn” and by the middle of the week, all the horses – not just I’ll Have Another – but all the horses competing in the Belmont will all be stabled together and the feed and all the medications will be closely monitored, the trainers, the vets who tend to the horses will all be closely watched. Now some say this is just about you, I think a fair appraisal though is that the racing industry, knowing what a Triple Crown can mean, wants to assure the public that all of this is on the up and up. True?


O’Neill: I agree, Bob. As much as it’s uncomfortable for a lot of horses to switch settings and have split staff and all that stuff, I think it’s a good move. It’s truly all about the horse and I think by doing what we’re doing, it’ll just show how brilliant these horses are cared for and there won’t be any rumors or speculations after the race.

Costas: Before we talk about specific allegations and violations from the past, let’s get this on the record. Speaking now only of I’ll Have Another, is he 100 percent clean, never been tampered with, never had elevated TCO2 levels artificially raised, never been given any improper medications or performance enhancers at any time?

O’Neill: Yes, Bob, I’ll Have Another is a pure horse. He’s clean. Every race he’s run in, he’s gone through physical examinations and blood work and he’s never been tampered with, never had any medications given to him by me or no one that I’ve ever requested to give him anything. So he’s clean and he’s been through every drug test and physical exam known to man and he’s just a natural champ.

Costas: Ok, you say that you run a clean operation, you’re an affable guy with an interesting life story and people want to like you and want to latch onto the story but these are at least part of the facts: You’ve had three warnings and four violations that you’ve been cited for – at least that many over the years and they have been, generally speaking, for elevated TCO2 levels. What’s the reason for that? If you haven’t done something that you shouldn’t have done, how did that occur?

O’Neill: Well through our vigorous contesting of these allegations, we’ve learned that there are numerous issues that can raise a horse’s TCO2 levels be it the weather that day, be it the gender of the horse, be it the sweat, if the horse sweats too much. It’s not a drug and that’s something that gets tossed around a lot in the media that high TCO2 is that a horse has a drug in it but it’s all a natural reading that every horse has. California put in a rule four or five years ago that if a horse had a high TCO2 he’s was deemed to have been milkshaked and then some of the other parts of the country followed suit and just through running a lot of horses, we’ve kind of fallen into a couple pickles but we run a clean barn and through all this extra examination we’ve been able to show how much we love the horses, what a great staff we have, what a great owner we have of I’ll Have Another; and though it’s been uncomfortable and difficult at times, it’s been kind of nice to show people backstage and be transparent and show people how well all of our horses are cared for.

Costas: The process of milkshaking as I understand it is a combination of bicarbonate of soda, sugar, and electrolytes that reduces the buildup of lactic acid in a horse which can lead to fatigue. Now some people who are very close to the horse racing industry and understand it much better than I do, have told me that there is a suspicion that you and the people you work with have developed a process by which you can raise the TCO2 levels of a horse without resorting to milkshaking. And that a lot of your horses have been taken right up to the legal limit and only a few have tripped the test but many of them are right on the border line. In fact, on one occasion in Del Mar when you were cited for having a horse over the level, the next two highest readings that day of all the horses that ran in all the races that day in Del Mar were also Doug O’Neill horses. So the top three all belonged to you and according to one member of the California Racing Board, the odds against that were astronomical unless something nefarious was going on.

O’Neill: Yeah, Bob, you’re right. It definitely needs to be addressed and one of the things we found out and we weren’t told is that Lasix can affect a horse’s TCO2 levels and prior to finding that out, we had all the horses at the highest level of permitted Lasix and we found out that this is a serious issue. We’re playing with fire by doing that. We have scaled back on the use of Lasix pre-race. 

Costas: Last thing, we can’t possibly get into all the ills of horse racing but there are medications that are legal here in the United States that are banned in much of the rest of the world. The fatality rates are much lower in Europe – a lot of this has to do with how they regulate medications and some of it has to do with racing on more forgiving surfaces. There are a lot of things that could be done to reform the racing industry. In fact, the Belmont is run in a state where the governor, Andrew Cuomo, has basically disbanded the governing body and appointed his own panel to oversee it because there’s been too much going on that’s troubling including a disproportionate number of deaths of race horses at Aqueduct and other tracks. If in fact, you win the Belmont on Saturday and you’re the reigning Triple Crown trainer, you’ll be in a unique position to advocate for reform of the sport, would you do it?

O’Neill: I would love to. I would love to be part of that. It’s such a great sport and I think we’re such in dire need of having a commissioner to kind of nationalize and to get all the medications uniform so everyone knows what the therapeutic medications you can use and when to stop. I’d love to have pre-race testing. I mean every time these horses walk in a paddock, every vet or every owner, every jockey knows that all these horses have passed a strict pre-race test so any way I can help a sport that I absolutely love, I’m in. You know one thing too, Bob, I forgot to mention that people talk about all my drug violations and I never had an illegal medication violation. My violations have been therapeutic medications that have been in excess; and that doesn’t make them right but I’ve never had an illegal drug found in any of my horses and that’s something that I’d like to make clear.

Costas: Fair enough and in summation here, you would like to see a national commission and, in effect, a commissioner like other sports have, with uniform rules and regulations instead of a hodge podge from state to state.

O’Neill: Correct. And pre-race testing.

 

Costas to grill controversial trainer; Rob Riggle welcomes (not) Thompson to SportsNation

Bob Costas will do what he does best tonight: Ask the tough questions.

In what figures to be a most interesting week for horse racing, Costas Tonight (NBC Network, immediately after Game 3 of Stanley Cup Final) will feature an interview with Doug O’Neill, the controversial trainer of Kentucky Derby and Preakness winner I’ll Have Another as he prepares for the Belmont and the elusive Triple Crown. O’Neill is currently facing a 45-day ban from horse racing for allegedly giving one of his horses an illegal performance-enhancing mixture. His suspension, which he can appeal, will begin no sooner than July 1.

The interview will set the tone for how NBC will cover the Belmont this week. The network has to walk the delicate line between covering this ride for history with the backdrop of a trainer who is facing serious problems.

Also on the show will  New York Rangers coach John Tortorella and New York Jets coach Rex Ryan.

*****

It’s a big day for Charissa Thompson. She will make her official debut as co-host of SportsNation with Colin Cowherd.

Thompson, a familiar face to the SportsNation audience thanks to her numerous guest appearances, joined ESPN in September of 2011 and has served as host of ESPN2’s Numbers Never* Lie. Prior to joining ESPN, Thompson appeared on multiple sports networks including The Big Ten Network, Versus (now NBC Sports), NFL Network, Speed Network and Yahoo! Sports. Thompson was also a co-host of Fox Sports Network’s The Best Damn Sports Show Period.

Rob Riggle and Thompson did an ad to promote her debut.

 

 

NBC announces trillions of hours of Olympics coverage

OK, maybe not trillions, but the actual number will feel that way.

NBC announced the following today:

NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. It was also announced today that NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network, largely attributable to an increase in daytime coverage.

That’s 5,535 hours, or roughly the equivalent of 231 days of Olympics coverage. I’d love to see somebody do a reality show on people trying to watch every hour on the various outlets. Now that would be good TV.

Here are other fun facts from the release.

The 5,535 hours of Olympic coverage are the most ever and surpass Beijing’s coverage (3,600 hours) by nearly 2,000 hours.

NBC will broadcast 272.5 hours of London Olympic coverage over 17 days, the most extensive coverage ever provided by an Olympic broadcast network, and nearly 50 hours more than the 225 hours for Beijing in 2008.

The 5,535 hours more than double the total amount of coverage of every Summer Games combined prior to Beijing (2,562 hours from 1960 Rome on CBS to 2004 Athens on NBC).

NBCUniversal will average 291 hours of coverage per day over London’s 19 days (including two days of soccer competition prior to the Opening Ceremony).

The chairman weighs in:

“We are only able to provide this level of coverage to U.S. viewers because of the unmatched array of NBCUniversal assets,” said Mark Lazarus, Chairman, NBC Sports Group. “Whether on television or online, on broadcast or cable, in English or in Spanish, NBCUniversal has the London Olympics covered, providing the American viewer with more choices than ever to watch the Games.”

My translation: Our butts are on the line here, so you better watch.

 

 

Breaking: Beadle to get show on NBC Sports Network

NBC officially announced the addition of Michelle Beadle to the roster Monday, and it included this surprise: She will have a new show on the NBC Sports Network.

The release says:

As part of the agreement, NBC Sports Group will develop new programming for NBC Sports Network featuring Beadle.

In an interview with 1070 The Fan in Indianapolis, Beadle said:

A new sports show probably around the end of the summer. I’m not leaving sports.

It makes sense for the NBC Sports Network to develop programming for Beadle. People definitely are interested in her as evidenced by the vast speculation about whether she would leave ESPN. You can bet her new show will generate plenty of advance publicity.

NBC showcased her personality with this quote from Beadle in the release:

This gig is the perfect blend of the two things I am most passionate about – sports and pop culture. I look forward to getting back to New York City and immersing myself into a myriad of NBCUniversal platforms, while trying to kick ass and have some fun along the way.

Take that, ESPN.

The release outlines her new gig across NBC’s platforms.

Beadle, who will be based in New York, will serve as a correspondent for the nationally syndicated entertainment news program, “Access Hollywood,” which is anchored by Billy Bush. Beadle will cover all major red carpet events, including movie premieres and fashion week, plus report on all breaking Hollywood news. Beadle will also serve as a correspondent for NBC Sports Group’s big-event properties including this summer’s London Olympic Games, which she will also be covering for “Access Hollywood.” Beadle will also have a role in the 2012 NFL Kickoff and Horse Racing’s Triple Crown, as well as other NBC Sports Network programs. As part of the agreement, NBC Sports Group will develop new programming for NBC Sports Network featuring Beadle.

One thing is for sure: You definitely haven’t heard the last from Michelle Beadle.

 

 

 

 

 

 

Kuselias named host of NBC Sports Network talk show

This just in from NBC Sports Network:

Erik Kuselias has been named the primary host of NBC Sports Network’s NBC SportsTalk. Kuselias has transitioned from Golf Channel’s Morning Drive to serve as the nightly host of NBC SportsTalk.

One of the NBC Sports Group’s most versatile hosts, Kuselias has covered the NFL, PGA, NASCAR, college football and fantasy football during his decade long career as a sports television and radio host.

“It’s great to have a versatile talent like Erik already within the NBC Sports Group family that can help make us better as we continue to grow the NBC Sports Network,” said Sam Flood, Executive Producer, NBC Sports and NBC Sports Network.

Most recently, Kuselias served as co-host of Morning Drive on The Golf Channel. Before arriving at NBC, Kuselias was the host of NASCAR Now on ESPN2 and The Erik Kuselias Show on ESPN Radio. He also previously hosted NFL on ESPN Radio during the NFL season, and served as a host for College Football Live. In addition, Kuselias hosted the Emmy-Award winning show Fantasy Football Now.

About NBC SportsTalk: NBC Sports Network’s flagship news and information show offers breaking news, highlights, features and in-depth analysis from award-winning journalists. NBC SportsTalk debuted on September 8, 2011 and airs from 6 –7 p.m. ET, depending on live sports programming. NBC SportsTalk features talent from across all NBC Sports Group platforms, including Peter King of Sports Illustrated and Football Night in America and Mike Florio of ProFootballTalk on NBCSports.com.

A little trash talk between ESPN-NBC Sports Network

It isn’t often that we get trash talking between two sports networks. So let’s celebrate while it’s here.

In an interview on SI.com, Richard Deitsch asked ESPN President John Skipper the following question: “How concerned are you about NBC and Comcast creating a national network to rival  you?”

OK, Skipper had to know the question was coming. Initially, he was corporate respectful, but then in mid-answer he turned into Rex Ryan.

We know those guys. They have significant resources and smart folks there. They  have platforms, so we have a lot of respect for what they do, and we of course  pay attention.

Trash talk alert:

However, we’ve been doing this for 32 years and I do think  there’s a little too much respect paid to the great brand names. Everybody sort  of assumes, ‘Oh, my gosh, NBC is going to a 24/7 network and it’s a two-horse  race.” But they don’t look like we look. You guys saw all the stuff today —  mobile, Internet. We have more viewers in an average minute on ESPN mobile than  they have on NBC Sports Network.

Sure enough, that is the case. During the average minute in TV daytime, there’s 93,999 people using ESPN Mobile and apps compared to 82,421 watching NBC Sports Network, said ESPN spokesman Mike Soltys in USA Today.

Nevertheless, NBC Sports Network wasn’t about to let that shot slide. From USA Today.

NBC Sports Group spokesman Greg Hughes responded Wednesday with a statement suggesting ESPN overcharges TV customers. And that NBC Sports Network provides more value for the buck than the self-proclaimed Worldwide Leader in Sports.

“The NBC Sports Group brands are among the most powerful brands in sports. We don’t look like anyone else and we’re very proud of that fact. They’ve been at this a long time and at a significantly higher cost to consumers,” Hughes said. “Our audience and market share are increasing as evidenced by the NHL playoffs and at great value to our viewers.”

Interesting comment. Let’s examine.

Yes, ESPN does charge much more than anyone else. You know why? Because they can. Let’s not kid ourselves, for all the talk of being such a bargain, NBC Sports Network would do the same thing if they could. Comcast isn’t running a non-for-profit.

However, NBC Sports Network can’t reach those pricing levels because its programing doesn’t come close to matching ESPN’s arsenal. And it won’t for a long time with ESPN locking up many long-term deals.

Perhaps that should be ESPN’s retort here. But I’m guessing we have heard enough trash talk for now.