Paterno review: Posnanski book disjointed; hardly was objective observer

Clearly, this wasn’t the book Joe Posnanski wanted to write.

Posnanski wanted his version of Paterno to be an inside look at a legendary coach who did it the right way. The coach who was beloved throughout the country. Black turf shoes, rolled up pants and white socks. That Joe Paterno.

Posnanski would spend an interesting and insightful year in State College, Pa., hanging out with the coach and his family. Then he would channel all that research into a thoughtful writing process with Paterno hitting bookstores in time for Father’s Day in 2013.

That was the original plan until Jerry Sandusky became a household word.

Everything changed on that fateful November weekend. For Penn State, Paterno, and for Posnanski.

The end result is a hastily-rushed to market book that is disjointed at best and apologetic at worst. It probably couldn’t be anything else given the circumstances that Posnanski faced.

For starters, Posnanski wants us to view Paterno’s life in full. So after an opening chapter in which his introduces the Sandusky scandal, he veers in the coach’s life story, beginning with his roots in Brooklyn. There are tales of working with Rip Engle, his early days as a coach, and his quick rise to the top.

Under ordinary circumstances, it likely would be fascinating reading. And Posnanski is a terrific writer, one of the best in the business.

But nothing is ordinary since last November. All those details seem meaningless in light of what has transpired.

If you’re like me, you’ll want to cut to the chase. In reality, the book begins on page 247 with a chapter simply titled, “Sandusky.”

Really, does anything else matter?

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Posnanski details the animosity between Paterno and his long-time defensive coach. There are some interesting revelations there. Long before any of the allegations hit, Paterno viewed Sandusky as being extremely immature and to have lost his drive and focus in the 90s.

Shortly thereafter, the name of Mike McQueary is introduced and the story of the incident he witnessed in the showers. And it all begins.

In the last section of the book, titled “The Final Act,” Posnanski does take readers into the Paterno home during those November days when everything exploded. He writes about how Paterno only wanted to focus on the upcoming Nebraska game, a game his children soon realized he never would coach.

Paterno is portrayed in this episode as old and out-of-touch. Perhaps he didn’t fully comprehend what was going on? He asks, “What is sodomy?”

However, the timing of the book’s release never allowed Posnanski to delve completely into the Freeh Commission findings that Paterno knew of Sandusky’s problem as early as 1998 and that he was part of a Penn State cover-up. The report certainly seems to suggest that Paterno lied even to his family.

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Posnanski says he wanted to write “a truthful” book about Paterno. Perhaps in his mind, he did.

The last chapter, titled “Encore,” shows the disjointed nature of the book. It features vignettes of people recalling their memories of Paterno. They tell of the impact he had on their lives.

Posnanski, though, included a kitchen table conversation he had with Paterno after he had been fired. He writes:

“What do you think of all this?” he asked me again.

I had not intended to include this in the book. It was a personal moment between writer and subject, but as the story has played out, I decided it was important. I told him that I thought he should have done more when he was told about Jerry Sandusky showering with a boy. I had heard what he had said about not understanding the severity, not knowing much about child molestation, not having Sandusky as an employee. But, I said, “You are Joe Paterno. Right or wrong, people expect more from you.”

He nodded. He did not try to defend or deflect. He simply said, “I wish I had done more,” again.

I’m not sure why Posnanski questioned whether he should write that passage. It definitely needed to be included, although not necessarily in this section.

I also think Posnanski wanted to show everyone that he had confronted the coach about not doing more to stop Sandusky. To show he also came down on Paterno.

But didn’t it all seem a bit gentle to you? And what other conversations did Posnanski have on the subject of Sandusky and crimes? He had the access. How hard did he push the coach for the truth?

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Posnanski hardly was an impartial observer. Clearly, he admired Paterno. And the family obviously liked him. If they didn’t, he wouldn’t have gotten access to the coach almost until the day he died.

At the end of the book, Posnanski quotes Paterno as calling him “Giuseppe.” That’s a term of endearment.

Clearly, there was a relationship here, a deep relationship. It comes through not only in Posnanski’s words, but also in pictures. I thought it was telling that the back inside cover photo showed Paterno being carried off the field by his players.

That picture, that’s the book Posnanski wanted to write. Unfortunately, the end of Paterno’s life changed everything.

 

 

 

Q/A with Darren Rovell: On leaving CNBC for ESPN; ‘It felt bigger’

As any good business reporter knows, the element of risk is a theme in many stories.

So now the tables turn on Darren Rovell. Risk now is a part of his story in his recent jump from CNBC to ESPN.

Rovell had the sports business gig all to himself at CNBC. He also had his own sports business show on the NBC Sports Network.

Rovell, 34, landed many high-profile interviews and developed a huge following on Twitter (now in the 240,000 range). He carved out a nice niche at CNBC.

Rovell, though, decided to return to ESPN (he worked there from 2000-06). Obviously, he won’t be the only sports person at the network. While he will have more platforms for his stories, he also will face exponentially more internal competition. It will be more difficult for him to stick out at ESPN.

Money definitely was a factor in Rovell’s decision (ESPN book author James Miller reports he doubled his salary). Interestingly, for someone who talks at length about the cash athletes earn, Rovell declined to go into detail about his financial decision. I guess it is more interesting to talk about other people’s money.

Rovell stressed this decision is about more than just money. A big part, he said, is the ABC component, in which he will do business stories for various shows (Good Morning America, Nightline, ABC Evening News) on the network.

Ultimately, Rovell said of the move, “I just felt this was bigger.”

Here’s my Q/A with Rovell.

Why make the move from CNBC to ESPN?

I was happy with my gig at CNBC. I loved doing my NBC Sports Network show. It was a dream come true. I love working with my team there.

At the end of the day, I felt like being at ESPN was the right move. The ABC part was the deal-sealer.

How much did money have to do with the move?

CNBC did want me back. I was hoping for more interest from NBC Sports to get paid like a host. It didn’t happen.

I won’t do something solely for money. I’m so passionate about my career. Money alone could never get me to go to a place that I didn’t think was the best for me.

I talked to CNN. I talked to other people. I asked, ‘Do I break out? Do I move away from this niche?’ I decided the answer is no. ESPN and ABC can give me the best of both worlds.

Talk about your niche. Why is sports business so interesting to the masses?

I think a flashpoint came when sports became more corporate. Business became more out there, and people wanted to talk about it. Sports fans want to be armed at the water cooler. When you drop a piece of information, it allows you to beat your friend.

There are so many fascinating things about sports business. It touches people more than most people think.

Your career took off when you left ESPN and started at CNBC in ’06. Why?

CNBC gave me a great TV platform, for sure. The difference for me at the time was CNBC was a smaller place to be, but I could be the bigger fish. At ESPN, I was the geek who covered sports business. At CNBC, I was the cool guy who covered sports business.

CNBC wanted me to help turn up the volume. Traders watch with the volume off. CNBC said, ‘Hey, let’s show sports, but you rationalize it as business because it really is business.’

At CNBC and NBC Sports Network, you got so many big interviews with athletes like Tiger Woods and sports executives. PGA Tour Commissioner Tim Finchem appeared so many times, he was practically your sidekick. Will you get that same kind of treatment/access at ESPN?

We didn’t have a hard time getting people to come on CNBC. Our pitch to athletes and agents was, ‘Come on CNBC if you want to reach the wealthiest people in the world.’

Now at ESPN, Tom Rinaldi will have that interview with Tiger. How do I get Tiger Woods for business purposes? Does (agent) Mark Steinberg say, ‘He already did Tom Rinaldi?’

Admittedly, it’s going to be a challenge to get the big stars. But that’s the challenge of working in a bigger system compared to being a one-man machine. It’s a challenge I’m willing to accept. I still think I can get the big interview.

You’ve become Mr. Twitter. What has that meant to your “brand”?

It’s become a tremendous distribution platform. If all I did was just about sports business, I’d have about 10,000 followers. People like to have something different in their feed. When something happens in sports or otherwise, I’m thinking, ‘How can I inject the business aspect into it?’

When I was at ESPN (the first time), they had so many writers, I used to think, ‘If I write a great story, will it get on the front page (of ESPN.com)?’ Now because of Twitter, placement is not as much of a concern. It’s harder for something to get lost. Going to the Web site isn’t the only place to find the story. If I write a good story, somebody will link to it again and again and again.

It hasn’t all been smooth sailing. You’ve gotten into some notorious feuds on Twitter. Other people also have taken shots at you as your profile has increased. How do you feel about that?

Twitter allows people to reach out to you. Negative stuff is going to happen. Anything is fine. Anyone who is in the public eye has to deal with some negativity. It comes with the territory.

So where will people see you at ESPN/ABC?

I’m going to be the sports business reporter covering the beat. I’ll be working out of the ABC office in New York, but I’ll be in Bristol quite frequently. ESPN is going to be my main responsibility. I’ll write for ESPN.com, be on radio, SportsCenter. I do intend to be on ABC quite often.

I love to put the pedal to the metal. I go 24 hours a day. The only way to not get burned out is to change things up. The ABC outlet allows me to stay fresh, to stay hungry.

 

 

 

Why isn’t Simon & Schuster doing more to promote Paterno book on its site? Posnanski not listed for any appearances

Perhaps I’m reading too much into this, but I find it interesting that Simon & Schuster is doing minimal promotion on its site for Joe Posnanski’s Paterno book.

All that really exists is a separate page about the book. You have to do a search to find it on the site.

There is no mention of Paterno on Simon & Schuster’s home page. Curious, but maybe that’s because the book hasn’t been released?

Then I saw a tab for “Coming Soon.” Certainly, Paterno would be mentioned there, considering the book is coming out Tuesday.

However, under the “Coming Soon” highlights for Aug. 21, there were three books being promoted under non-fiction. None of them were named Paterno.

Simon & Schuster might have its reasons for not doing more to promote Paterno. I don’t know for sure because I’m still waiting to receive a return phone call from the book’s publicist.

However, it certainly seems strange, doesn’t it? This is a highly-anticipated book in which the high-profile author received a huge advance (reportedly in the $750,000 range). You usually pound the drum pretty hard for these kind of projects.

If the Sandusky crimes never happened, and the book was indeed about the legendary life of a beloved college coach as was first intended, I would imagine Paterno would be splashed all over the Simon & Schuster site.

Indeed, you could tell the publisher initially had big hopes for Paterno with this opening line to the blurb.

Joe Posnanski’s biography of the late Penn State football coach Joe Paterno follows in the tradition of works by Richard Ben Cramer on Joe DiMaggio and David Maraniss on Vince Lombardi.

All the ingredients were there for a bestseller, but it didn’t turn out that way. Instead, Simon & Schuster now is looking at a controversial book that could get panned big time. The backlash against Paterno is severe.

My local bookstore owner doesn’t have high expectations for the book. “Nobody wants to read about Paterno,” the owner said.

By going low-key on the site, it certainly seems as if Simon & Schuster is hedging its bets on Paterno. Perhaps, the publisher doesn’t want to get too far out in front if the book turns out to be a bust.

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Here’s another interesting twist. Simon & Schuster has an alphabetical listing for upcoming author appearances. For instance, Nick Faldo is going to be at a bookstore in New Jersey on Nov. 14.

One name is conspicuously absent from the list. You guess it: Joe Posnanski.

In July, a New York Times story quoted a representative of the Philadelphia library, where Posnanski was supposed to appear, as saying Simon & Schuster decided to hold off on a tour.

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Actor Joe Mantegna is the reader for the audio version of the book. He’s an avid sports fan and a long-time Cubs sufferer. It would be interesting to get his view of the book.

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I have said several times that I am a big admirer of Posnanski’s work. If anyone can pull this off, it would be him. For his sake, I hope he does.

I guess we’ll know more on Tuesday.

 

 

 

 

 

 

 

Time to get real time: NBC needs to solve live issue for next Olympics

A couple of Olympics observations before we go back to real sports:

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During a teleconference, I was struck by a comment from NBC Sports Chairman Mark Lazarus. He called critics of the network’s coverage “a vocal minority” compared to the “silent majority” who made up the bulk of the high primetime ratings.

Now I’m not so sure on Lazarus’ breakdown when it comes to minority and majority. And he shouldn’t construe silence for total approval.

Regardless, Lazarus has to know that the “vocal minority” likely make up a large part of the bread-and-butter viewers of NBC Sports. With the non-traditional sports viewers (women, kids) departing until the next Olympics, many in the “vocal minority” will remain to watch Sunday Night Football, Notre Dame football, golf, hockey, and other sports on the network.

The “vocal minority” clearly want to watch their sports live. NBCOlympics.com does not fill the void for people who prefer their big screen TV. In this day and age, the core sports viewers demand to see events in real time, especially during the weekend. It’s a reasonable request. Really, do we have to wait six hours to watch Usain Bolt on tape delay in the 100 meters?

The whole dynamic makes NBC Sports’ core viewers frustrated and ultimately angry. Perception is highly important, and Lazarus should want the bread-and-butter feeling good about the network’s sports division.

Frankly, the fire over the live issue only is going to get worse for the 2014 Olympics in Sochi, Russia. It’s already starting. Last night, I got followed on Twitter by @Boycott NBC. Its one post read:

NBC has monopolistic Olympic coverage through 2020. Boycott @NBC and let a competent network cover the Games!

I don’t think it is in NBC Sports’ best interests to take another round of getting hammered over tape-delay coverage in primetime. Too much of the narrative about NBC in London was about the live issue, obscuring many of the good things it did.

Lazarus talked about the need to be “innovative” going forward with its Olympics franchise. I’m not sure what the solution is, but NBC must find a way to deliver live coverage on its many networks along with preserving the primetime shows. Have its cake and eat it too.

It’s time for Lazarus and company to innovate. Time for them to make everyone happy, including the “vocal minority,” which as I said may not be a minority.

*******

One thing I definitely won’t miss is the traditional bashing of NBC’s Olympics coverage. Aside from the live issue, some of the other stuff goes a bit over the top.

Lazarus addressed the criticism in an interview with Richard Deitsch at SI.com. He said:

As far as being defensive, I would say I am protective of the enterprise and  the people who have put so much into this and take pride in what they are  doing…I wish that [some of the criticism] was more comprehensive with research  or with the understanding of what we are doing and how we are doing it. I got an  email the other day from someone who said we had only shown five sports in the  Olympics. We have shown 30 sports on television and everything else is available  online. Frankly, some of the criticism was very personal and targeted and  attacked people by name. That’s reality but as someone leading this group, any defensiveness I feel is trying to protect people who are so dedicated.

Indeed, this is a massive undertaking involving 2,800 people who worked in London. NBC had to mobilize an army to pull off the 5,000-plus hours of coverage. It is an amazing feat that viewers tend to take for granted.

Was everything perfect, no? But it was pretty damn good.

Safe travels home from London.

 

 

 

 

 

 

 

 

NBC wins big in London, but challenges loom for future Olympics

That’s it. You can have your life back. As the ad says, “You’re now free to move around the country.

Now the postmortem begins. Here’s my piece that ran in today’s Los Angeles Times and Chicago Tribune.

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With the Olympic flame going out Sunday, it won’t be long before NBC turns its attention to the 2014 Winter Games.

There’s no such thing as an extended break when you have $4.38 billion invested for the rights to the next four Olympics.

NBC will prepare for its trek to Sochi, Russia in 2014 buoyed by ratings and financial success that far exceeded expectations for London. The 17-day extravaganza shows its Olympics franchise is stronger than ever.

Challenges loom: Yet it wasn’t a completely smooth run for the network. Going forward, NBC will have to address tough questions.

The issue of tape delay figures to be a heated topic again, as Sochi is eight hours ahead of New York; nine hours ahead of Chicago; 11 for Los Angeles. Can NBC endure another Olympics ignoring demands for live coverage of marquee events?

The network also has to solve glitches that hampered live streaming of events at NBCOlympics.com. Too often, the picture froze at crucial times on various digital devices.

Ultimately, NBC still needs to overcome the perception issues. Despite the high ratings, there was significant criticism over how NBC packages its telecasts of the Olympics. #NBCFail developed a strong following on Twitter.

Lazarus responds: Mark Lazarus, working his first Olympics as NBC Sports chairman, acknowledged the network has heard the reaction that lit up social media throughout the Games.

“Some of it is fair and we are listening,” Lazarus said.

Yet Lazarus believes the critics were “a vocal minority” compared to “a silent majority” of viewers who enjoyed NBC’s coverage. The claim would seem to be supported by a poll conducted last week by the Pew Research Center for the People and Press. It said 76 percent of the 1,005 respondents described the coverage as either excellent or good.

Validated: For NBC and Lazarus, though, the ultimate validation came in the ratings. NBC expected viewership for 2012 to be down by as much as 20 percent from the 2008 Games in Beijing, which had  marquee events live in primetime. Yet despite only taped coverage in primetime this year, NBC averaged 31.5 million viewers per night through Saturday, up 12 percent from Beijing.

NBC also did strong ratings during the day and on its other platforms, including the NBC Sports Network. All told, an estimated 210 million American tuned into its coverage.

“The ratings have been very gratifying,” Lazarus said. “We exceeded everyone’s expectations, including our own.”

Instead of a projected $200 million loss, the network believes it will break even on this year’s Games. With the rights for the next four Olympics relatively flat, NBC has reason to feel good about its big investment.

“The NBC brand is strengthened by the Olympics, and the Olympics are strengthened by NBC,” Lazarus said.

Live issue: Yet NBC came up short in some people’s eyes, especially over the live issue. The network drew considerable ire for not airing high-profile races featuring Michael Phelps and Usain Bolt live during consecutive Sunday afternoon telecasts. Instead, NBC waited nearly six hours to show those events during primetime.

Lazarus is quick to point out that NBC aired more than 30 hours of live coverage daily on its platforms and that every sport was available live on NBCOlympics.com. However, he did acknowledge the network will reexamine its stance for 2014.

“We evaluate our business models all the time, and seek the best ways to satisfy the majority of viewers, as well as advertisers, and our affiliate stations,” Lazarus said. “We have to wait for the data from these Games to come in, and then we’ll make our plans accordingly.”

Lazarus also will evaluate the performance of NBCOlympics.com. It generated more than 1 billion page views. However, the network took heat for technical problems that arose due to the unprecedented amount of live coverage.

“You can’t simulate the Olympic Games,” Lazarus said. “After the first weekend, in relative terms, we had very few issues. The evidence is in the length and amount of live streaming as the Games went on—the numbers are staggering.”

On to Sochi: Indeed, these Olympics marked a transition of sorts. The impact of the digital component, from social media giving a wider voice for critics to watching a 100-meter race on your cell phone, was significant. Lazarus expects the evolution of new technologies to ramp up even more going into 2014 and beyond.

“We’re going to continue to innovate,” Lazarus said. “What we’re doing today is leaps and bounds ahead of  the way the Olympics were handled in Beijing. We’ve got the Olympic games through 2020, and the one thing we know for sure is that the media  landscape is going to change.”

My first job: Bob Ryan covers Celtics for Boston Globe at 23: Intern class of ’68 included Gammons

Bob Ryan is hanging it up as a regular columnist for the Boston Globe after the Olympics. It’s been a great run. Ryan has been a distinctive voice in the Northeast for more than three decades.

I remember a long night at Runyon’s in New York with Ryan, Malcolm Moran of the New York Times and Jackie MacMullan of the Boston Globe. Moran had a train to catch to get back home, but thanks to Ryan, the conversation was so lively, Moran kept saying, “I’ll catch the next one.” Not sure if he ever made it home.

In honor of Ryan’s last columns for the Globe, it seems fitting to look back at how it all started. I had a chance to talk to him a few years back for a project about sportswriters.

It turns out Ryan didn’t have to wait long to get the plum assignment that eventually defined his career.

Here’s Ryan:

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My real beginning is that I always was interested in the idea of the newspaper being the validation of a sporting event.

I grew up in Trenton, N.J. It was a very good sports town. It was a big high school basketball town. My father was involved in sports. He was a promoter and publicity man-type. He was an assistant AD at Villanova. My whole orientation was sports.

I liked to read too. If we went to a high school basketball game, I didn’t think it was validated until I read about it the next day. It’s just the way my mind worked. From (a young age) I was interested in newspapers.

I started as a summer intern at the Boston Globe on June 10, 1968. There was this other guy named Peter Gammons. That’s when we met.

As an intern, I did sidebar stories at the ballpark, feature stories on off beat stuff. Boston had a soccer team in the North American Soccer League. Dick Walsh was the new commissioner. He had been a longtime baseball executive. He comes to Boston on a publicity tour and is available for an interview. Who do they send? The lowest man on the totem pole. Me. He laughed about it. He said, “This is what I’ve become.”

(Eventually), they brought me back as an office boy with a verbal promise that I would get the next opening. I got married in May, ’69. I was making the princely sum of $72.50 per week. My wife was teaching school.

By October, the sports editor came up to me and said, ‘You probably thought I forgot all about you.’ The guy who had been covering the Celtics left. That created an opening.

The next night on a Friday, I was covering the home opener for the Celtics against the Cincinnati Royals and their new head coach, Bob Cousy. It was the first year of the post-Russell era. Tom Heinsohn was a rookie coach, and I was the rookie beat man.

Despite all their titles, the Celtics still were on the backburner in Boston compared to Bruins. I did mostly home games. We didn’t travel much.

I was 23. I was exactly the same age as the rookies and not that much younger than the key guys. They took me under their wing. It was a tremendous thrill.

There was a whole different set of circumstances when it came to access. We had almost unlimited access. You could come in and go to practice. You could hang out and sit in the locker room and shoot the breeze for an hour. You’d hang out after practice. You might even go have lunch with them.

I knew how to write, I thought, but I needed to learn the NBA. Nobody taught me a thing about how to cover a team. You have to figure that out yourself.

Heinsohn thought it was to his benefit to fill my head with what he wanted me to know, and it was my benefit to listen. I spent many hours hanging out with him. I got a crash course in learning the NBA.

I know during the first year all kinds of stuff went on. Until this day I have no idea what happened. Later on, I would know automatically, but back then I didn’t have a clue.

I became the beat man in 69-70. It was the first of seven years on the beat. I wound up doing it three different times.

Tommy Boswell once told me when you’re talking about spreading your wings, never be shy about having an expertise in something.

I got two titles out of that run and three in the Bird years. I’ve done many things, but people always identify me with the Celtics. I’m proud of that.

 

 

 

 

Q/A with Jeremy Schaap: On missing Olympics; goal for radio show; and long-form journalism at ESPN

Jeremy Schaap has one clause specifically written into his contract with ESPN: The network has to send him to the Olympics.

So why isn’t he in London? And why wasn’t he in Vancouver in 2010?

As fate would have it, his wife, Joclyn, gave birth to couple’s first child during the last Winter Olympics, and they welcomed a boy Monday morning.

As a result, Schaap had to stay home again and watch on tape delay on NBC like everyone else.

“I had to call and say, ‘Hey guys, you know that whole Olympic thing? Sorry about that,” Schaap said.

Schaap, though, has plenty to keep him busy. He is hosting his own radio show, The Sporting Life and is a correspondent for E:60, among his other endeavors.

The radio show finally is available on podcast. It’s terrific. It features excellent long-form stories and interviews that go way beyond the Tebow-Sanchez debate. The show is a nice refuge from the shrieking that dominates sports talk radio.

As was the case with his father, Dick, I’ve been a long-time admirer of Jeremy. His bio on ESPN’s site lists his many honors, which includes six Emmy awards. It makes journalists like me feel inadequate. Stop being so perfect, Jeremy.

When I started my sports media site, he was high on my wish list of interview subjects. I recently had lunch with him in New York.

Here is my Q/A:

Is it hard not to be at the Olympics?

Na. I relish it, but I’m pretty jaded about the Olympics in general. There’s still something about the Olympics. I grew up in a house where the Olympics were a big deal. My father did books on the Olympics.

In this day and age, they don’t have quite the same meaning that they had. During the Cold War, let’s face it, it was us against them. There was a drama that’s lacking today.

Some of the stuff the IOC does. The fact that they won’t honor the Israeli athletes. The thing that’s objectionable to me is that I suspect if it were any other country, they would do it. But because it’s Israel, they won’t do it.

The IOC ignores the Olympic charter. Not just the Arab world, but in most of the Muslim world, women aren’t allowed to compete. How can Saudi Arabia be in good standing with the IOC?

What is your objective with the radio show?

We’re trying to tell stories. Four segments and it ends with an essay from me. I do a lot of interviews with authors. The books that are being written are great stories. So much works goes into putting them together. I like the publishing industry. I’d like to help these guys sell a few books.

It’s also the only place where I have the opportunity to do those cultural interviews. People I’ve known for a long time who I want to have on. For instance, the Olympics. I’ve known Bob Beamon my whole life. So I have him on with (fellow Olympic great) Ralph Boston.

There are things that they make fun of me up in Bristol. There are things that are of interest to me that are of less interest to other people in the building. I always say you have to include (discus thrower) Al Oerter when you talk about clutch performers. They start laughing. I say, ‘Al Oerter won four consecutive golds and each time with the longest throw of his life. You can’t be more clutch than that.’

The radio show is Al Oerter for me. I get to talk about the stuff I want to talk about.

Is there a place for storytelling on radio?

There has to be a place for it. Look at the success of NPR. If we could come close to approximating what they do on those show, in terms of storytelling on radio, that’s great. The show gives us another platform to get some storytelling out there.

I think we’ve done good work. I’ve gotten a chance to do longer versions of the TV pieces I do. One I liked the best: I did a piece on the 20th anniversary of Douglas-Tyson. It was a long TV piece: 10-11 minutes. But we had so much good stuff we did a 20-minute version for radio.

What kind of feedback have you received?

The show has gotten a lot of awards. That’s a big deal in our business.

It’s niche programming for ESPN Radio. It’s certainly not a rating grabber. I know that. If they wanted ratings, they wouldn’t be putting this show on the air. Some of the affiliates probably air it between 3-5 in the morning.

Nobody does what we do on (sports talk radio). We’re different.

How do you feel about the podcast?

This is exactly the show that should be podcasted. It’s evergreen. You could listen to what we’ve done six months from now.

With all the work that goes into the pieces and all the storytelling we do, it’s nice to have an opportunity to push it into another platform.

Talk about your work on E:60. What do you have planned for the upcoming season?

We’re putting a lot of pieces together right now. There are a few I shouldn’t talk about because of the competition. I’m doing something on Rob Gronkowski. I’m doing something about a soccer team in Israel.

I like human rights related stories. That’s what I’m always looking for. Sports is the starting point, and it gives us this platform to do these kinds of stories.  We’re working on athletes and insurance. I think of health care as a human right. To me, that’s a human rights story.

The Arab spring is something that’s not often talked about on ESPN.  It gave us an opportunity to educate our audience about what’s going on in the Middle East through the story of a few soccer players in Bahrain who have been tortured by their government.

Does ESPN take full advantage of their resources to do the long-form stories? Should the network do more?

To me, that’s what I do. I understand, it’s not what drives the ratings, although we (E:60) hold our own. Our commitment to journalism is there. In the conversation about what’s on ESPN, the focus is going to be on the less edifying stuff. But I don’t think we’re there as a counterweight. I think there’s a sincere interest in doing this kind of journalism.

How do you feel about where you’re at during this stage of your career?

You do the work because you think it’s important and you hope that it resonates with people who watch. It’s a great platform. I don’t tell them this during negotiations, but I think I have the best job in the country.

Over the years, there have been opportunities to work full time in Bristol or to do the debate stuff. It’s not what interests me, and ultimately that’s not what they want me doing.

One baby arrived during Vancouver. The next during London. Should we put you down for baby No. 3 for Sochi in 2014?

No, that would be too fast. Perhaps, Rio for 2016.

 

 

 

 

My first job: Costas calls minor league hockey for $30 per game in Syracuse; McCarver recalls Costas’ Uncle Lenny

I’m launching a new feature today called My First Job.

For all the success and accomplishments people have in the business, virtually everyone had a first job that saw them start on the ground floor, or lower. Often, it was a humbling, if not sobering, experience that included a pitfall or two along the way. Call it  learning life’s lessons. The stories are pretty entertaining.

From time to time, I’m going to check in with the now rich and famous to write about where they started in the media game.

With the Olympics taking place, I figured Bob Costas would be a good first subject. Besides hosting the Olympics, he is known for his work on baseball, football, basketball and as an excellent interviewer.

Yet his first paid broadcast job came doing hockey. Here’s Costas:

I called games for the Syracuse Blazers of what was essentially the old Eastern Hockey League. It was the league that Slapshot was based on. I knew many of the people who were extras in the movie. The screenwriter (Nancy Dowd) was the sister of Ned Dowd, who was the goaltender for the Johnstown Jets. The character of Ogie Oglethorpe–and people who have watched this movie 100 times, and I know there are people like that, know this character–he’s based 100 percent on a guy named Bill Harpo, who played for the Syracuse Blazers.

I got $30 per game. I was a senior in Syracuse (Oct., ’73). They didn’t do home games; only road games on the theory that a radio broadcast would hurt the home gate. The team drew very well.

We went to Johnstown, Pa., Lewistown, Maine. They played in the (facility) where Ali knocked out Liston in ’65. We would ride the bus 7-8 hours. You’d get on the bus at 7 in morning. I’d literally be writing term papers and studying lineups at same time while riding the bus.

The learning curve was steep. Not just because I had to teach myself how to broadcast hockey, I wasn’t a polished broadcaster to begin with. I had only done college radio. I had no hockey background.

I got to where I was pretty good. I could definitely keep up with the action.

From there, almost a year later, I’m in St. Louis on KMOX doing Spirits of St. Louis basketball (of the old ABA). That team had the great Marvin Barnes.

When I got to KMOX, it was a broadcast mecca. The station had Jack Buck, Dan Kelly, Bob Starr, one of the best football announcers ever. These were people of real consequence. You had to get better in a hurry just to keep up. By osmosis, I’m sure I learned a lot and improved quicker than I otherwise would have.

Costas eventually went to NBC. In 1980, he worked his first network game with Tim McCarver, who was in his initial days as analyst after retiring from Philadelphia. McCarver remembers the experience:

Bob and I did our first game for the network (NBC) together in 1980. It was Red Sox-Angels. We were the back-up to the back-up game. Maybe six percent of the country saw it.

Bob had an Uncle Lenny. He sat in the truck, and he actually critiqued our broadcast. He was probably the only one who saw it. He said, “You could have done this better.”

I still have a picture from Bob. He signed it, “To Tim: Uncle Lenny would approve.”

We’re the only two people who know what that means.

 

 

 

 

 

 

Gottlieb on leaving ESPN for CBS: Need to step out of nest and see if wings work

Sean McManus as the Godfather? Not exactly the Marlon Brando type.

But the CBS Sports chairman did make Doug Gottlieb an offer he ultimately couldn’t refuse.

“Sean said, ‘This is what I want to do and I want you to be a part of it,'” Gottlieb said Tuesday afternoon. “It wasn’t just tempting. It was an honor.”

McManus and CBS lured Gottlieb away from ESPN with a package that includes his own 3-6 p.m. (ET) radio show. The network debuts on Jan. 2.

He got other terrific goodies, such as working the NCAA tournament and Final Four as a game and studio analyst for CBS. Gottlieb also is going to host a show on the CBS Sports Network.

All in all, it is an excellent deal with a myriad of opportunities. Yet when I chatted with Gottlieb Tuesday, he definitely had conflicting emotions about leaving ESPN, his home for the last nine years.

“At some point you have to step out of the nest and see if the wings work,” Gottlieb said.

Here’s my Q/A.

What made you decide to go to CBS?

I wasn’t looking for another job. I wanted to make a little more money. ESPN made an incredible offer.

CBS then came in and said, ‘What if you could do your radio show from California (where he was raised and still has family)? What if you could be done by 3 in the afternoon (to allow him to get home to spend time with his three young kids)? What if you come back at 7:30 to do your own TV show? And what if we throw out the golden carrot of NCAA basketball?

I was very torn. ESPN helped create me. I’m very loyal. But all the stars aligned for me to go back to Orange County.

How much did getting a chance to work the NCAA tournament sway you?

I consider the tournament the holy grail. Whether it is sweeping the floor or calling a game. Whatever they want me to do.

I’m not looking to replace anyone. I’m just going to be added to the mix. I think I bring something different to the table.

How does it feel to be a cornerstone of CBS’ new sports radio network?

It feels great. A substantial number of people know my radio style. I’m very coachable, but I know what works in sports radio.

ESPN is a juggernaut. I respect that. I don’t expect it to be easy. But CBS and Cumulus Media have a good plan.

What is the plan for the TV show?

They asked me not to give out the details. It’ll be all sports. I’m not going to try to out-ESPN. The show should be unique and fun.

Much like Jim Rome, you’re leaving the biggest sports network for a network that barely is on people’s radar. How will it feel playing to much a smaller audience?

I asked people (who left ESPN) what it was like to go to a smaller network. They’ve had success going somewhere else.

Listen, I love to work. I love to talk about sports. One thing I pride myself in is that I put everything into it. I don’t care if five people are watching. They’re going to get a good show.

 

 

 

 

Newspaper Olympics coverage varies: Philly papers cut back; LA Times, USA Today all-in

Special Report:

Staffing the Olympics used to be a no-brainer for major newspapers. The Games are a major worldwide event and you air-mail as many reporters as possible.

I was among 15 staffers for the Chicago Tribune during the 2000 Games in Sydney.

Obviously, times, priorities, and most importantly, economics have changed. It’s no longer automatic to send an army of staffers to cover an Olympics.

In fact, the Philadelphia Daily News and Inquirer initially decided skip the trip to London. They returned the five credentials issued to the papers. However, at the last minute, the editors decided to send Phil Sheridan.

Said Josh Barnett, executive sports editor for the Philadelphia Daily News on the overall decision: “It’s exclusively a financial decision. It’s a significant commitment (to staff an Olympics). With dwindling resources, you have to make decision of how and where to best use your people. It was a choice we didn’t want to make, but it was something we had to do.”

Barnett added, “I hope this is an anomaly for us as opposed to the norm.”

The St. Paul Pioneer-Press also made the same decision, electing not to send a staffer to London. Meanwhile, the Pioneer-Press’ main competitor, Glen Crevier of the Minneapolis Star-Tribune, has two writers and a photographer in London.

Mike Bass, senior editor/sports for the Pioneer-Press, explained:

“There’s the realization that our reporter/columnist would likely make a greater impact covering local teams and issues than at the Olympics. There is a risk in all this, of course. If a major story breaks that involves an athlete from our market, we wouldn’t be there to cover it. Then again, if the story is big enough, the wires would certainly cover it in some way and we could try to supplement it. With the size of staff we have, these are the decisions we have to make all the time.”

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On the other side of the spectrum, there’s the Los Angeles Times and USA Today. The Times isn’t cutting back. It has 13 staffers in London.

Sports editor Mike James said the Olympics have been a staple of the Times’ sports coverage through the years.

“We think of the Olympics as one of our franchise opportunities,” James said. “It’s a chance for us to broaden our readership. You get a lot of interest from people who don’t normally read our section during the Olympics.”

James added, “I didn’t have to do a sales job (to upper management). They recognize the Olympics are an important thing we do during two-plus weeks.”

USA Today also is applying full-court treatment. Dave Morgan, senior VP for content and editor in chief for the USA Today sports media group, noted the staffing breakdown:

“We have about 48 reporters/editors, about 20 photographers, 11 attached to video and 5 for office administration and support (which includes circulation of our International edition). So 84 in all.”

That’s up from 60 in Beijing, he said:  “With the growth of the USAT Sports Media Group, we now include US Presswire (all-sports photo agency that we bought last year) and are fully coordinated with our Broadcast team on the video side so that’s where the growth is.”

However, even though it is increasing its digital presence, Morgan said the newspaper remains the prime focus.

“We see the newspaper as the sizzle reel for all the work appearing across our digital platforms,” Morgan said. “We will be creating much more content on a daily basis than we can hope to publish in print, and of course we don’t print every day, so the newspaper can’t be our only focus. But it is still our flagship product that best differentiates our content for the audience.”

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Those appear to be the extreme cases of high and low. Most papers are somewhere in between, probably more on the low side.

For example, the Chicago Tribune has dropped from 15 staffers in 2000 to 9 in Beijing to 5 (all writers) in London this year.

The reason? “Economics. Like so many,” said Mike Kellams, the Tribune’s associate managing editor for sports.

However, Kellams stressed the Olympics remains a priority to the Tribune.

“I’m also trying to strike the balance between news (not just events) and analysis,” Kellams said. “For the first time, we’ll better exploit Phil Hersh’s Olympic expertise (covering his 16th Olympics) by allowing him to write columns each day from the Games. I expect those to be smart and insightful as we know Phil’s work to be. I also expect it will be the kind of Olympic stories that only someone with his vast experience can first recognize and then tell to our readers.”

Minneapolis’ Crevier said the modern newspaper has to play the role of looking ahead in its Olympic coverage.

“I think it is important for print publications to look ahead to what is happening today,” Crevier said. “With a five-hour time difference, results and game coverage will seem stale in the daily paper the next day.”

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When asked about staffing for the games, Mark Jones, director of communications for the USOC, said interest remains strong in coverage for the Olympics.

“No one is immune to the changes that have occurred in the media landscape, but interest and coverage of the Games seems to continue to be a priority,” Jones said.

The difference, he said, is that more sports web sites are staffing the Games than ever before. FoxSports.com has a made a big commitment for the first time.

“We continue to see changes in the media landscape and certainly have more and more Internet-only news organizations accredited for the Olympic Games and covering the Games,” Jones said.