In case you missed it, Brandel Chamblee addressed his Tiger Woods-cheating column for the first time last night on the Golf Channel.
Chamblee said:
You know, in offering my assessment of Tiger’s year and specifically looking at the incidents in Abu Dhabi, Augusta, Ponte Vedra and Chicago, I said Tiger Woods was cavalier about the rules. I should have stopped right there. In comparing those incidents to my cheating episode in the fourth grade, I went too far. Cheating involves intent. Now I, I know what my intent was on that fourth grade math test. But there’s no way that I could know with one hundred percent certainty what Tiger’s intent was in any of those situations. That was my mistake.
Chamblee also said a few other things. He stressed he doesn’t have a vendetta against Woods. It’s all there in the video.
However, the one thing Chamblee didn’t do was issue an on-air apology to Woods. He previously apologized via Twitter for inciting the debate about whether Woods cheated during several instances in 2013. But even he then, he didn’t apologize for the content of the Golf.com column that stirred everything up in the first place.
Even last night, Chamblee didn’t completely back off his theme. He said, “There’s no way that I could know with one hundred percent certainty what Tiger’s intent was in any of those situations.”
Not 100 percent certain? So Brandel, are you still saying there’s a possibility Woods is guilty of cheating?
This much is certain. The Woods camp is furious, and Wednesday’s on-air session likely didn’t appease them.
It appears as if Woods and agent Mark Steinberg will continue to pursue the matter. They feel they were grossly maligned here by Chamblee. Being labeled a cheater is the worst accusation in golf.
However, there is a public relations risk here. If they go forward, they have to make sure they are perceived as the victim. There is the potential that Woods could be viewed as a bully trying to use his power to extract revenge over Chamblee.
It’s already happening. Gregg Doyel at CBSSports.com wrote earlier in the week:
Tiger Woods plays dirty, but then, we already knew that. And Brandel Chamblee wrote it. And here comes Tiger, confirming it.
By passive-aggressively trying to get Chamblee fired.
This is a bad-guy move Tiger is pulling, trying to use his power and influence — let’s be clear; his power and influence in golf are formidable — to get a TV golf analyst fired for something the TV golf analyst didn’t even say on TV. Chamblee wrote for Golf.com that Woods’ grade for the 2013 season should be an ‘F’ for being “a little cavalier with the rules.”
The next move is up to Woods and Steinberg. And make no mistake, there will be another move.
In my mind, if Chamblee gets fired Tiger will look like a bully. The Golf Channel should welcome the controversy that having Brandle on the air generates. If let go, it would obviously be due to pressure from Camp Tiger and just another example of the “Tiger is a bad guy” narrative….which can’t be good for his endorsement prospects.