Yesterday, I wrote the Los Angeles Clippers are going to be ratings gold for ESPN/ABC and TNT during the playoffs in the wake of Adam Silver’s bold decision. The country will rally around the team, and the story is so big, Clippers games now will attract non-traditional NBA viewers.

Sure enough, the rating for Game 5 of the Clippers-Golden State series was huge. According to Turner Sports, the Clippers’ victory did a 3.7 overnight rating, the highest on cable during the playoffs. The rating was up 37 percent from the comparable game on that night in 2013.

Keep in mind, the game started at nearly 11 p.m. on the East coast. An earlier start would have meant a much higher rating.

I would expect another strong rating on Thursday for Game 6 and an even bigger one if there is a Game 7 on Saturday night.

Also benefiting from this mess is TNT’s Inside The NBA. According to John Ourand of Sports Business Daily, the studio show did a 1.7 rating after the game from 1:30-2:30 a.m.