We know the drill in Chicago.

The Cubs fire another manager. It seems to occur as often as snow in January.

Good-bye Dale Sveum.

Since Leo Durocher was dismissed in 1972, the Cubs now have gone through 25 managers in 41 years. Memo to Sveum’s successor: Rent, don’t buy.

However, unlike the other poor souls who wilted in Wrigley, Sveum’s firing produced an all-time statement from the current Cubs regime.

Cubs president Theo Epstein wrote a 589-word treatise to explain the decision. Epstein, who appears to be on scholarship under owner Tom Ricketts, felt the need to reiterate his plan to Cubs fans, begging for their patience until at least 2018.

It is quite a document and an amazing lesson in spin.

From Prince Theo with some of my comments in bold:

“Today, we made the very difficult decision to relieve Dale Sveum of his duties as Cubs manager. (We screwed up hiring him in first place)

“Dale has been a committed leader for this team the last two seasons, and I want to thank him for all of his dedication and hard work.  I have a lot of admiration for Dale personally, and we all learned a lot from the way he has handled the trying circumstances of the last two years, especially the last two weeks, with strength and dignity. (Handling our young players was another story)

“In his own authentic and understated way, Dale always put the team first and never complained about the hand he was dealt. (A pair of 3s). He and his staff helped us excel in game planning and defensive positioning, contributed to the emergence of several players, and helped put us in position to make some important trades. (Giving him no chance to win) I have no doubt that – much like Terry Francona, whom we hired in Boston after his stint with a losing Phillies club – Dale will go on to great success with his next team.  We had hoped Dale would grow with our organization to see it through the building phase to a period of sustained excellence; instead, I believe Dale, who felt the weight of losing perhaps more than any of us, will grow because of this experience and find excellence elsewhere. (Dale is thinking, “F-you, Theo”)

“Today’s decision to pursue a new manager was not made because of wins and losses. (If it was, you’d be gone too) Our record is a function of our long-term building plan and the moves we have made – some good, a few we would like back (Hello, Edwin Jackson for $52 million) – to further this strategy.  Jed and I take full responsibility for that.  Today’s decision was absolutely not made to provide a scapegoat for our shortcomings or to distract from our biggest issue – a shortage of talent at the major league level.  We have been transparent about what we are, and what we are not yet. (You’re not even close)  Today’s decision, which was painful for all of us, was made to move us closer to fulfilling our ultimate long-term vision for the Cubs.

“Soon, our organization will transition from a phase in which we have been primarily acquiring young talent to a phase in which we will promote many of our best prospects and actually field a very young, very talented club at the major league level. (Later than sooner, I suspect)  The losing has been hard on all of us, but we now have one of the top farm systems in baseball, some of the very best prospects in the game, and a clear path forward. (Cubs said same thing about Corey Patterson, Felix Pie, Gary Scott, blah, blah) In order for us to win with this group – and win consistently – we must have the best possible environment for young players to learn, develop and thrive at the major league level.  We must have clear and cohesive communication with our players about the most important parts of the game.  And – even while the organization takes a patient, long view – we must somehow establish and maintain a galvanized, winning culture around the major league club. (Which has lost 197 games in last two years)

“I believe a dynamic new voice – and the energy, creativity and freshness that comes with this type of change – provides us with the best opportunity to achieve the major league environment we seek. (And will do as told) We will begin our search immediately – a process which will be completed before the GM meetings in early November and perhaps much sooner.  There are no absolute criteria, but we will prioritize managerial or other on-field leadership experience and we will prioritize expertise developing young talent. We have not yet contacted any candidates or asked permission to speak with any candidates, but that process will begin tomorrow morning.” (Hello, Joe Girardi….)

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