Nobody says it better than Frank Deford, and his speech Friday in Chicago nailed it again when it comes to the state of the profession and his concerns about the literacy rate of society.
Deford was the recipient of this year’s Red Smith Award by the Associated Press Sports Editors. For nearly 30 minutes, he entertained with stories and insights of a legendary career at Sports Illustrated and beyond.
Then, as any good writer does, Deford saved his best for last. He talked about his concern for the direction of sportswriting and the overall impact the new media age has had on dumbing down society.
Pay close attention:
Like everyone else, I have no idea what’s going to happen to the future of our profession. The great thing about sportswriting is that it’s about storytelling. The drama, the glamor. Every day, somebody wins and somebody loses. The secret, the reality is, if you can’t write about sports, you can’t write. You ought to get out of the business.
I don’t want to see sportswriting be overwhelmed by statistics. I want to read about the heart and blood of athletes and their stories, which has made sportswriting so special.
I worry who is going to pay for the expensive stuff. The long, expensive, investigative pieces, the enterprise journalism. The work that matters more than anything else and justifies the whole experience as journalists.
I worry about creating a large class of college educated people who may be optionally illiterate. Yes, they can read and write, and yes, they have a diploma, but they’ve chosen not to read and write. Texting is not writing. Text is clearing your throat. The best writing is about seduction. Texting is the literary equivalent of air kissing.
I fear we’ve created a small intellectual elite and an otherwise unlearned class of people. I can’t conceive of anyone who doesn’t read anything substantial. If you can see too much through video, you lose the capacity to try to deduce, and more importantly, you lose the capacity to imagine. That’s what writing allows us to do.
I see the future being so bright, and yet at the same time blurry. That’s where we are at now.
Deford then concluded by holding up a piece of paper that said -30-. “For those of you who remember what this means,” he said.
It was a powerful speech that packed so many truths. Hopefully, people in our business will take note.
Here are some other highlights from the speech:
On Red Smith: The most literate, entertaining columnist ever. He showed great writing belongs in the newspaper as much as anywhere else.
On covering Billie Jean King: If there was a Title IX that changed things, Billie was Title XIII. She was the most significant (athlete) of the 20th Century. Culturally, I was so lucky to have her at the beginning of my tour.
On the late great National: It was the last great newspaper adventure in the country. (While on his book tour) Invariably, there’s always somebody who comes along with a first or last copy of the National for me to sign. Unfortunately, we couldn’t get it out. Only a week after we started, I couldn’t get it delivered to my house. I thought to myself, ‘We’ve got a problem here.’
On editors (early in the speech, Deford paid tribute to Tom Patterson, a former editor at the National who died last week): A wonderful old newspaper man Gene Fowler once said, ‘Every editor needs a pimp for a brother so they would have someone to look up to’…I don’t want to be soupy, but editors are the soul of our profession. Before my experiences at the National, I was too damn conceited to fully appreciate that.
i don’t see the dire situation deford sees. journalism, broadly defined, is a response to people’s abiding desire to know what’s going on around them. this will never fade. much of the lamentation among older writers (i am one, by the way) stems from nostalgia (by definition uncritical) for the older “forms” of journalism. a long piece is not inherently better than a short piece; a tweet does not pretend to replace something longer and never will. to assume that the internet’s low barrier to entry will cause the demise of journalism isn’t a very good defense of the intrinsic value of journalism, and it’s mistaken besides, because humans will always want reporting that’s commensurate with the importance of events and our desire to know, which is intrinsic to self-preservation.
as a culture, we’re all still smitten with the ease and speed of the internet; but i’m not convinced that there’s less “good” journalism being done today. there’s just as much if not more, and i can find it in a matter of seconds whenever i decide to make a routine visit to my Washington Post app or to google “trends in brain surgery.” the key difference is that “good journalism” is no longer produced by a small group of publications that with privileged distribution status. and even where the old sources of news are concerned, i read more of them today; rather than spend an hour over The New York Times in the morning, I spend it over the course of a day, and add to that total with time spent with other good sources.
if this innate urge to “read news” manifests itself differently in sentient adults like me, one thing is very different from 10 or 40 years ago: we’re not paying for most of this. and here’s where old-line publications and new ones must step up their capitalist game: they must do a better job of thinking about what readers really want today and deliver it. in other words, get over the resentment that your readers have a bigger say today. it’ll do you some good. as recently as 10 years ago, the chicago sun-times had a full page of psychic advisors and a freelancer writing about professional wrestling as if it weren’t a scripted event. the sun-times also was abysmally late to the digital game and is now fighting for its life. meanwhile chicagoans are getting their neighborhood news from informal forums, email groups and the aldermen’s sites. does anyone sense an unmet demand?
once old-line pubs and any self-respecting pub does the hard work (not necessary in the old high-barrier-to-entry days) of identifying and meeting demand, they’ll be able to charge for what they produce, including the long-form articles deford takes as the sign of a healthy society.
until then we’ll have the unhealthy scenario of news organizations giving away content for free and journalists like frank deford, who should know better, blaming this on the readers.