Despite historic victory, big ratings drop for men’s final at Wimbledon

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This seems to be a bit surprising. I would have thought more viewers would have been interested in watching Andy Murray’s historic win.

Sports Media Watch reports:

Even a historic victory by Andy Murray could not make up for the absence of Roger Federer.

Wimbledon coverage featuring the Murray/Novak Djokovic men’s final earned a 2.0 overnight rating on ESPN Sunday, down 35% from coverage featuring the Federer/Murray final last year (3.1), and down a tick from coverage on NBC featuring Djokovic/Rafael Nadal in 2011 (2.1).

The 2.0 overnight is the second-lowest for coverage of the Wimbledon men’s final since at least 1996, ahead of only Nadal/Tomáš Berdych in 2010 (1.9).

 

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