If you are PBS and Crown Publishing, you have to love that NFL Commissioner Roger Goodell sent out a letter to an estimated 10 million NFL fans yesterday, addressing the concussion issue.

The letter came a day after excerpts from the new book, League of Denial, ran in Sports Illustrated and ESPN.com. The book, written by Mark and Steve Fainaru, forms the basis for the upcoming documentary which has the same title Tuesday night on PBS.

From PBS.org:

A league spokesman told FRONTLINE that the email was the commissioner’s 11th such message to fans since 2011, and is part of an effort “to inform fans on progress we have made on the safety front in youth football.”

Yeah sure. The timing and content of the letter seems to be a direct effort to refute the notion that the league looked the other way for way too long when it came to concussions, as charged in the film and book.

Either way, I’m betting most of the recipients of the Goodell’s letter weren’t aware of upcoming documentary or the book. Now he focused more attention on both of them.

Goodell obviously had to issue some sort of response. However, it likely will produce higher ratings for the documentary and more sales for the book.

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