DirecTV executive: NFL Sunday Ticket could become non-exclusive

That would be awesome news for someone like me who still sticks with old-fashioned cable.

From the Hollywood Reporter:

Asked about the future of DirecTV’s NFL Sunday Ticket amid rising sports costs, (CFO  Pat Doyle) said that if the price tag went too high in the next rights deal negotiations, DirecTV would consider striking a non-exclusive deal with the NFL or possibly even dropping the popular package.

DirecTV’s current NFL Sunday Ticket deal expires in 2015.

Then from Media Daily News:

One of those advanced products is the NFL Sunday Ticket package — where consumers can see NFL games in all regional markets. That price tag can be around $225 to $300 per season.

Sports programming fees continues to be a worry for multichannel TV providers. DirecTV’s NFL Sunday Ticket is already prepping for its next round of contract talks with the league, says Doyle. He admitted rising sports programming costs are a concern.

Should the NFL price become too high, DirecTV would consider taking on the NFL Sunday Ticket on a non-exclusive basis. DirecTV has been experimenting with a surcharge to customers when it comes to regional sports channels. “We have been surprised with the reaction, which has been pretty mild,” says Doyle.

People aren’t complaining about the surcharge? OK, that’s a story for another day.

I’m excited about the possibility of getting NFL Sunday Ticket. Three years is a long time, but I figure the Bears might have an offensive line by then.