Doug Gottlieb jumps to CBS; Will anchor afternoon show for new radio network

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Doug Gottlieb now will be one of the key players for the new CBS Radio Network.

CBS has lured Gottlieb away from ESPN with a package that includes his own 3-6 p.m. (ET) radio show. The network debuts on Jan. 2.

From Gottlieb’s perspective, he got other terrific goodies, such as working college basketball and the NCAA tournament as a game and studio analyst for CBS. He’s also going to be a show on the CBS Sports Network.

However, the radio component is the big one for CBS. A statement from Dan Mason, president and CEO of CBS Radio, was listed first in the release. He said:

“This is the first of many prominent personalities we will be adding to the CBS Sports Radio lineup,” said Mason.  “Doug is well-versed in today’s sports landscape and for years has entertained audiences with his unique blend of wit, honesty and outspokenness – traits essential for creating great radio programming.  We are thrilled to provide this exciting show to our new and soon-to-be announced affiliates across the country.”

Indeed, CBS wanted a recognizable name and someone who knows how to play the radio game. Gottlieb is hosting an afternoon show for ESPN Radio.

Gottlieb obviously had a good deal at ESPN, but I’m sure the chance to work the NCAA tournament pushed him over the top in making this move.

Here’s the release:

Among the platforms that Gottlieb will be featured on are:

  • CBS SPORTS RADIO – Gottlieb will host afternoons (3:00-6:00 PM, ET) on CBS Sports Radio, the newly created 24-hour, seven-day-a-week network featuring national programming from premier entities CBS RADIO and CBS Sports.  He will debut onJan. 2, 2013, the same day CBS Sports Radio launches.
  • CBS SPORTS –Gottlieb will serve as studio and game analyst for CBS Sports’ coverage of regular-season college basketball and the Network’s joint coverage with Turner Sports of the NCAA Division I Men’s Basketball Championship.
  • CBS SPORTS NETWORK –Gottlieb will host a new show airing weekdays on CBS Sports Network beginning this fall and will be an analyst for regular-season college basketball.
  • CBSSPORTS.COM –Gottlieb will be an exclusive contributor to CBSSports.com, including columns, podcasts and College Basketball 360.

“With his ability to host both radio and television shows plus his studio and courtside analysis on college basketball, Doug is a triple threat, and the perfect fit across CBS Sports’ many platforms,” said McManus.  “Doug brings a wide fan base and a fresh take on sports, and we are excited to develop a unique show with him on CBS Sports Network.”

“CBS has among its portfolio the most powerful assets in all of sports and is home to arguably the greatest championship event – the NCAA Tournament,” said Gottlieb.  “Thinking about the reach of CBS Sports Radio and the continued growth of CBS Sports Network, coupled with quality online reporting and the overall distinguished reputation of CBS Sports, this was an easy choice to make, and an opportunity I couldn’t resist.”

“Listeners of my radio show will enjoy a fast, highly opinionated program that will challenge and engage sports fans nationwide.  And I’m looking forward to developing a new television program, following in the steps of my former colleague and friend Jim Rome,” added Gottlieb.