John Ourand of Sports Business Daily reports “Fox NFL Kickoff” will air on Fox this year prior to “Fox NFL Sunday.”

Competition among NFL pregame shows will ramp up this fall as Fox plans to start its broadcast coverage an hour earlier.

The “Fox NFL Kickoff” studio show will move from Fox Sports 1 to Fox, where it will lead into the network’s highly rated “Fox NFL Sunday.”

Network affiliates have been asked to clear an extra hour on Sunday mornings so that Fox’s NFL programming can start at 11 a.m. ET. Fox has started shopping the show to advertisers and is in discussions with several clients about a presenting sponsorship to the show, a Fox executive said.

Ourand reports that the new set-up could include a role for Colin Cowherd.

Any new talent could include a name personality, and at deadline, Fox was talking with Colin Cowherd about a possible role in the show, sources said. ESPN announced last week that it was not renewing Cowherd’s deal.

Makes sense from Cowherd and Fox’s perspectives. Cowherd will be looking for high-profile roles in his move to Fox.