From my perspective, that’s the big takeaway from today’s official announcement of Fox Sports 1’s deal with the new Big East, aka, the Catholic 7.

It’s all about content. The deal provides the new network with more than 100 games. That’s a nice thing to have during the winter months.

I wouldn’t expect Fox Sports 1 to stop here. It will be active players for more college basketball rights as they become available.

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Here’s the official release:

he Big East Conference, boasting ten institutions with tradition-rich athletics programs and FOX Sports have entered into a landmark 12-year multi-platform media rights agreement beginning with the 2013-14 academic year. The announcement was made today during a press conference held in New York City attended by the presidents of the Big East’s member institutions, along with FOX Sports Co-President and COO Randy Freer and FOX Sports Executive Vice President, Larry Jones. Financial terms were not disclosed.

The reconstituted Big East Conference now features Butler University, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University and Xavier University beginning with the 2013-14 academic year. Georgetown, Providence, St. John’s and Seton Hall are all founding members of the Big East, which began conference play in 1979. Villanova was added in 1980, while DePaul and Marquette joined in 2005. The official addition of Butler, Creighton and Xavier universities was also announced during the press conference today.

The agreement grants FOX Sports rights to all conference-controlled men’s basketball games, select rights to women’s basketball, all Olympic sports and extensive rights for highlights and to produce ancillary programming.

FOX Sports 1, FOX Sports’ newly minted national multi-sport channel which launches this summer, is slated to televise over 100 men’s regular-season basketball games next season. The network is also scheduled to carry the entire Big East Men’s Basketball Tournament each season, live from Madison Square Garden in New York City, the tournament’s home since 1983, and the longest-running conference tournament played at one venue.

“We applaud all the Big East schools for taking responsibility for their own destiny and forming what is clearly one of the top college basketball leagues in the country,” said Freer. “The quality of the competition is obvious. Five teams who will play in the renewed Big East next season are playing in this year’s NCAA tournament, and seven qualified for postseason play overall. We’re extremely proud and fortunate to offer college basketball of this caliber on FS1 next season and for many seasons to come.”

Added Father Dennis Holtschneider, President of DePaul University: “The New Big East is fortunate to have found a partner such as FOX Sports, which shares our intense passion for college basketball, and is committed to celebrating the student-athletes and the natural rivalries that make college athletics so unique and appealing for fans across the nation.”