Are you listening NBC?

From a USA Today/Gallup poll:

Americans who say they are watching the Olympics “a lot” are most likely to want the most popular events televised both live during the day as they happen and on tape delay in the evening. Seven in 10 (71%) of these Americans want the most popular events televised live and on tape delay, as do a majority (57%) of those who are watching a little of the games and 43% of those who aren’t watching at all.

So would the 43% who aren’t watching at all tune in if the events aired live?

Wonder what NBC’s polls say?