Update: Single day record for SI digital; MMQB strikes big by having first-person columns from Richard Sherman

Update: Eric Fisher of Sports Business Daily reports that SI digital set a signal day record Monday with 4.3 million uniques. Thank you, Mr. Sherman.

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I tried to persuade Richard Sherman to keep it in the family and do his first-person story for Sherman Report. Please, cousin Richard.

OK, so maybe you guess we’re not related.

Anyway, the Seattle cornerback has been writing accounts of the season for Peter King’s new site, MMQB, at Sports Illustrated. Talk about incredible timing.

Sherman is the most talked-about athlete in sports today (well, besides Peyton Manning), and will be through the Super Bowl. And MMQB has him as a contributor. Sherman definitely will bring attention to the site.

Here’s his contribution about yesterday’s game and postgame, which at last check generated more than 1,200 comments prior to 2 p.m. ET.

Sherman on his now legendary interview with Erin Andrews:

It was loud, it was in the moment, and it was just a small part of the person I am. I don’t want to be a villain, because I’m not a villainous person. When I say I’m the best cornerback in football, it’s with a caveat: There isn’t a great defensive backfield in the NFL that doesn’t have a great front seven. Everything begins with pressure up front, and that’s what we get from our pass rushers every Sunday. To those who would call me a thug or worse because I show passion on a football field—don’t judge a person’s character by what they do between the lines. Judge a man by what he does off the field, what he does for his community, what he does for his family.

But people find it easy to take shots on Twitter, and to use racial slurs and bullying language far worse than what you’ll see from me. It’s sad and somewhat unbelievable to me that the world is still this way, but it is. I can handle it.