Update: Scott Van Pelt had this tweet about USGA’s remarks:

The notion of ‘brand new” golf tv is funny. Like what, Glen? There’s only so much innovation. But 100M = 100M. Which is fine

******

You certainly could make that leap based on the statements coming from the United States Association in announcing the move of the U.S. Open to Fox Sports.

USGA president Glen Nager had this comment in the official release:

“This is an exciting and remarkable day for the USGA, as our partnership with the FOX Sports is a game-changer for our organization and for the game of golf,” said USGA President Glen D. Nager. “The game is evolving and requires bold and unique approaches on many levels, and FOX shares our vision to seek fresh thinking and innovative ideas to deliver championship golf. This partnership will help us to better lead and serve the game in new and exciting ways.”

And then there was this from Doug Ferguson’s story in the Associated Press:

USGA spokesman Joe Goode said in an email that signing with Fox was not a reflection on NBC or “simply the financials.”

“Rather the decision is consistent with our strategy for delivering golf in new and innovative ways, which can be achieved with a partner that has a completely fresh perspective on the game,” he said.

So NBC/ESPN were old and stodgy? Are you saying that those networks weren’t capable of “delivering golf in new and innovative ways?”

Forgive NBC and ESPN if they are a bit miffed today. They poured their heart and soul into televising the U.S. Open. NBC golf producer Tommy Roy has brought production of the Open and the game itself to new levels.

Sorry, but both NBC and ESPN deserved better here.

The reality is that this decision wasn’t based on innovation. Here’s what Nager should have said in the release:

“Can you believe Fox is willing to give us $100 friggin’ million dollars per year for essentially one tournament?”

All in all, considering this announcement also was made on the eve of the PGA Championship, it was poor form by USGA.