Sorry ESPN, this won’t help you on Sunday nights.

From Ken Fang of Awful Announcing:

Starting in 2014, CBS and Fox will be able to air more attractive games in the 4:25 p.m. ET window. And that means you could see a 1 p.m. ET or 4:05 p.m. Fox game in a CBS late afternoon window and vice-versa. In a nutshell, you will see NFC games on CBS and AFC contests on Fox. Confused?

Let’s take Week 11 of this season as an example. The NFL had moved Kansas City at Denver into primetime giving it to NBC’s Sunday Night Football. This was originally scheduled for a 4:05 p.m. ET regional window on CBS. Under the new rules, the NFL would have had the option to move it into Fox’s 4:25 p.m. window to allow more viewers to see the game. A less attractive Fox game might have been moved to 1 p.m. to accommodate this flex. And if the NFL wanted to put another game into primetime, it would have been able to do so.

The idea makes perfect sense. If it’s all about serving the fans, then make sure the best games get shown to the largest audience possible.