If it seems like the Miami Heat have been featured in virtually every NBA telecast, it is because they have. Unfortunately, LeBron’s national show is about to end, just as the Heat make their run at the Los Angeles Lakers’ 33-game winning streak.
According to Austin Karp of Street and Smith’s Business Daily, the Heat are nearly at their league maximums for national TV during the regular season.
Karp writes:
ESPN is only scheduled to have one more Heat game this season — next Wednesday’s matchup against the Bulls (potential win No. 27) — while ABC will air the April 14 Bulls-Heat game. ESPN and ABC will then be maxed out on appearances by the Heat, as the nets will have shown the team 10 and five times, respectively. TNT also only has one scheduled Heat game left before it hits its max of 10 broadcasts, the April 2 matchup against the Knicks (win No. 31).
This isn’t good. Just as the Heat streak really is getting hot, there’s only two national games on the schedule between now and the possible record-breaker? Definitely a letdown, there.
And what happens if the streak still is alive, and Heat are going for No. 34 against Milwaukee on April 9? Karp writes:
An ESPN spokesperson said the net would be able to show live cut-ins of the game on its “NBA Coast To Coast” whip-around show. However, it could not air the entire game. NBA TV could be the beneficiary of ESPN and TNT’s misfortune, as the April 9 game likely will be among those up for selection in the net’s weekly Fan Night pick.
If it breaks down that way, plenty of viewers will be searching to find the exact channel for NBA TV on their cable outlets.
Indeed, NBA TV definitely stands to be the big winner. Wonder what kind of rating the network received for airing the end of last night’s game?