No surprise here. It’s all LeBron, all the time now through June.
From Bloomberg:
If 2010 gave us “The Decision,” 2012 brought “The Redemption.” In a year in which he claimed his third NBA Most Valuable Player award, his first NBA championship, his second Olympic gold medal, and two multimillion-dollar endorsement deals, the Miami Heat’s LeBron James can add another accolade to his ever-growing list: the top spot in the Bloomberg “Sportfolio”/Horrow Sports Ventures 2013 Power 100.
Three former Power 100 No. 1’s follow James in this year’s rankings: golfer Tiger Woods (No. 2); Denver Broncos quarterback Peyton Manning (No. 3); and New Orleans Saints quarterback Drew Brees (No. 4). Tennis star Roger Federer rounds out the top five.
And more on LeBron:
With a first NBA title under his belt and in the hunt for a second, the sky is the limit for James. He’s in the midst of arguably the best season of his basketball career, and is backed by a blue-chip endorsement portfolio that includes Nike, Coca-Cola, McDonald’s, Samsung, and State Farm. All this basketball and business bounty came after James’ Nielsen/E-Poll N-Score, a measure of marketability used for this study, reached the lowest point in his career following the Heat’s loss to the Mavericks in the 2011 NBA Finals.
James can also claim another distinction from his Top Five Power 100 peers: he’s the only one in that grouping who’s younger than 30.
“Longevity is the key to this year’s top grouping. From Peyton to Federer to Kobe to Brady, these athletes are on the backside of their historic careers yet still command on and off field attention and respect,” notes Gerry Philpott, CEO of E-Poll Market Research. “It will be interesting to see if the young stars of today can hold up over the years like these pros.”
And here’s a link to the entire list.