OK, perhaps it is a bit abrupt to write off Peyton Manning.

However, there’s little question that Russell Wilson will be the big winner of the Super Bowl–off the field that is. Here is a clip from his appearance with David Letterman last night.

Wilson is charismatic, well spoken, and now a Super Bowl winning QB.. American Family Insurance has to feel like it got on the ground floor with Wilson.

Other companies now will be swarming all over Wilson. And it is certain that a broadcast career awaits him when he retires, perhaps in 2030.

To the victors, go the endorsements.