My USA Today story on Amy Trask: Becomes first woman analyst to have role on NFL pregame show

Thanks to USA Today for asking me to do a story on Amy Trask. From talking to her and based on the tweets from people who know and cover her, she should be an interesting component in CBS Sports Network’s new NFL pregame show.

From the story:

Amy Trask never dwelled on her gender when she served as the longtime CEO of the Oakland Raiders. She maintains she will take the same stance with her new role as an NFL TV analyst.

It was announced Tuesday that Trask will be part of That Other Pregame Show, a new four-hour production that will air on CBS Sports Network from 9 a.m.-1 p.m., beginning with week 1 of the NFL season on Sept. 8. Adam Schein will be the host and other analysts include longtime linebacker Bart Scott.

Trask will be the first woman to fill an analyst’s chair who actually ran an NFL team. She spent 27 years with the Raiders, serving as CEO since 1997 before stepping down in May.

Previously, Phyllis George broke new ground for women on NFL Today during the 1970s. However, she and her successor, Jayne Kennedy, were primarily feature reporters.

Just as she did with the Raiders, Trask downplayed the notion that she is breaking any barriers.

“I have always tried to do my job as best as possible without regard to gender,” Trask said. “I’ve always felt if I have not considered my gender to be an issue, it will be less likely that others will consider it an issue.”

The bigger issue, Trask says, will be the mental adjustment that she will have to make. She says she always tried to avoid the news media during her days with the Raiders. She felt the focus should be on the players and coaches. Now she is part of the media, a prospect she called “nerve-wracking.”

“I spent almost 27 years running away from the cameras,” Trask said. “I tried my best not to engage in any dialogue with the media. This is a paradigm shift for me. Now I’m supposed to look into the camera, not run away from it, and answer questions.”