New ESPN ad for NBA: Simmons gets first ride in RV; shares bed with Noah

Time to get ready for some basketball. Bill Simmons gets invited to ride in the ESPN RV for the first time.

Given Joakim Noah’s shaky health status, Bulls fans request that the center gets his own bed.

Here’s the rundown from ESPN.

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This week, ESPN will return the popular ESPN NBA RV campaign for the seventh year, in celebration of the upcoming NBA season.

The 30-second spot features NBA analysts Jalen Rose and Mike Breen sleeping soundly in the RV while bunkmates Bill Simmons and Chicago Bulls’ star Joakim Noah deliver a frustrated monologue about their sleeping arrangements. Jeff Van Gundy, unlikely to get any sleep throughout the night, also appears in the ad.

Additional spots will launch throughout the season. The campaign was created in collaboration with creative agency Wieden + Kennedy New York.

ESPN’s NBA season tips off Friday, Nov. 1, when the Brooklyn Nets host the defending NBA Champion Miami Heat at 8 p.m. ET, followed by the defending Western Conference Champion San Antonio Spurs facing the Los Angeles Lakers at 10:30 p.m.