Michael McCarthy is the latest installment of journalists looking to reinvent themselves in the new media age. Welcome to the club, Mike.

A veteran sports business and media reporter, McCarthy saw his 12-year career at USA Today end last spring. However, he saw no reason to change what he had been doing at the paper.

Last week, McCarthy unveiled a new site, Sportsbizusa.com. The site will examine all facets of sports business, from sponsorship to rights deals and beyond.

Here’s Mike on USA Today and his new endeavor:

On covering sports business: It’s something I’ve always been interested in. For two years, I worked on the Game On blog for USA Today. I saw the great reaction to sports business news. Sometimes, it was the most read posts on the entire website.

I saw a real market for the game within a game, looking at the many sides of why things get done.

On leaving USA Today: Nothing was a surprise. The only surprise was who was going to stay and who was going to go. I felt fine. I felt a lot worse for the people who had been there 30 years and helped build the paper. I knew I’d be able to do something else.

On his hopes for his site: I want to focus on opinion and original reporting as much as I do on the news. It’ll be my take on sports business. I’m going to do my best to beat the competition, but I’m also looking to be a voice in this business. I think I’ve got the track record to do it. I’ve shown I have the track record to do it.

On what currently interests him in sports business: I think it is the whole social media thing. Athletes have become their own newspapers, their own PR men. Half the time, it winds up blowing up in their faces. Vince Young sent out a tweet that he was released from Buffalo before the team announced it. Is that a smart move? It’s all going to be interesting to watch.