As the lines continue to blur in the new media world, Sports Illustrated is taking its writers to television.
A new show, simply named Sports Illustrated, is set to debut tonight at 9:00 p.m. (ET) on NBC Sports Network.
Here’s the promo:
The program doesn’t have a host or narrator. Instead, the first installment uses SI writers Tom Verducci, John Wertheim, Jack McCallum and Sarah Kwak lending commentary and context with the subjects telling the story. Also, unlike HBO’s Real Sports, the SI writers aren’t shown doing the interviews.
From the release:
“Sports Illustrated” Presented by Lexus is, a monthly, hour-long sports magazine TV show produced by NBC Sports and Sports Illustrated. The show will deliver the magazine’s DNA of award-winning storytelling through feature segments, original reporting and commentary from SI’s trusted journalists. Emmy Award-winning Red Line Films has been tapped to produce the show.
I have to say there’s an ESPN E:60 feel to the show. The SI writers are shown in black-and-white with the camera moving in that new age way.
Obviously, the stories are wonderfully shot. You wouldn’t expect anything less from SI. However, I found it curious that they didn’t do at least one of the segments on a well-known superstar for its first show. Maybe a little LeBron, Michael Phelps, or dare I say, Tebow?
Not all that much star power here, with the exception of McCallum’s flashback piece on the ’92 Dream Team.
In an interview with Street & Smith’s Sports Business Daily, John Ourand talks with Time Sports Group president Mark Ford about the show.
It includes this passage:
Q: It sounds like it will look a lot like ESPN’s “Outside the Lines” and HBO’s “Real Sports.”
Ford: You never try to duplicate what someone else is doing. We have a lot of respect for HBO and “Real Sports.” What we’re going to do is what we do well. We’re not patterning ourselves after anybody. We are patterning ourselves behind what our brand is about. We want to maintain that integrity. It won’t be a documentary. It will be storytelling, and we hope it will be interesting and exciting. Everything I’ve seen to date looks pretty good.
Here’s another video clip and a rundown of the show:
War and Peace in Jackson’s Gym: The soul of one of America’s fastest-rising sports can be found in a desert octagon where mysticism mingles with disciplined mayhem. Mike Winklejohn, a former kickboxing champion and Muay Thai champ, plays the heavy while Greg Jackson, the son of pacifists, embraces a less strident approach to teaching. Together, they have produced some of the MMA’s biggest stars. Sports Illustrated Senior Writer Jon Wertheim has the story.
The Bundy Project: The development of prized Baltimore Orioles pitching prospect Dylan Bundy is quite extraordinary. He squats 500 lbs. throws a 100-mph fastball, drinks broccoli-and-barley smoothies… while under the watch of pitching guru Rick Peterson. Sports Illustrated Senior Writer Tom Verducci reports.
The Story of Alex Meyer: Training at historic Walden Pond, Meyer has overcome personal obstacles and the death of friend and former champion, Fran Crippen, to make the 10K open-water U.S. Men’s Olympic team competing in the London Olympic Games. Sports Illustrated Writer-Reporter Sarah Kwak reports.
The Point After: The Greatest Game Nobody Saw: An impromptu scrimmage ahead of the Olympics pitted Michael Jordan’s team against Magic Johnson’s in a grudge match where agendas and ego were given their fullest expression. No journalist was closer to the Dream Team than Sports Illustrated’s Jack McCallum, and he explores “The Greatest Game That Nobody Saw.”