The NHL certainly has done an impressive job with promos capturing the joy of winning the Stanley Cup.

This year’s entry shows a montage of winning teams gathering around the Cup on the ice for those epic group photos. Simple and cool. Very cool. Kudos to Young & Rubicam for their idea and execution.

Here are the previous entries. The 2010 spot shows players getting choked up in their moment of victory.

Here’s the one from 2008 on raising the Cup.