Jere Longman is an accomplished writer and a veteran of many Olympics. Yet I’m fairly certain he will have a different set of memories from this year’s Games.

The New York Times reporter has been a target after writing a fairly scathing piece about LoLo Jones. He said she was more hype than substance.

He wrote:

 Jones has received far greater publicity than any other American track and field athlete competing in the London Games. This was based not on achievement but on her exotic beauty and on a sad and cynical marketing campaign. Essentially, Jones has decided she will be whatever anyone wants her to be — vixen, virgin, victim — to draw attention to herself and the many products she endorses.

The piece ran last Saturday. However, it exploded on Wednesday when a tearful Jones called the column unfair in a Today Show interview.

I sent Longman an email asking for his reaction to Jones’ reaction. He sent the following reply: “Thanks for writing. I’m going to let the column speak for itself.”

Several of Longman’s colleagues in the sportswriting fraternity stood behind Longman. I received this email from Christine Brennan of USA Today:

“There is no male journalist I know who has done more thoughtful, introspective and respectful work on women in sports than Jere Longman. He brought up some very valid points in his piece on Lolo Jones. It’s because of his time spent covering women and women’s sports issues that he writes with such authority on the subject.”

On Twitter, Fox Sports’ Jason Whitlock called the story, “Good stuff.”

Runblogrun said: “A tough but honest piece by Jere Longman not hatchet job, LoLo Jones is everywhere.”

Yet predictably, most people sided with Jones and aimed their Twitter arrows at Longman.

CNN’s Roland Martin tweeted: “I just read Jere Longman’s piece on LoLo Jones in the nytimes. She’s right, it was a nasty, spiteful piece. The Times should be ashamed.”

Darren Rovell, in his first week at ESPN, defended Jones in a piece on ESPNW.com.

He writes:

If you think her name is cheapened by some strategy to be relevant, to constantly be in the news — most prominently the open talk about her virginity  — then shouldn’t she get some credit for the fact that it worked?

Credit for the fact that in this world of clutter, she got into the heads of marketers who, for whatever reason, wanted to attach their brands to her?

Credit to her creating her own relevancy. Is that cheap? Is that undeserving?

Rovell writes that Jones made you look at her when she appeared on TV. He is right there, but that also plays into Longman’s point.

As a casual fan of this kind of stuff, I was more than a bit surprised to learn Jones wasn’t the favorite in the hurdles. In fact, she received a ton of attention for someone who wasn’t even the top American contender in the event.

Longman makes valid arguments. However, people were turned off by the mean-spirited nature of the piece. He writes:

She has played into the persistent, demeaning notion that women are worthy as athletes only if they have sex appeal. And, too often, the news media have played right along with her.

In 2009, Jones posed nude for ESPN the Magazine. This year, she appeared on the cover of Outside magazine seeming to wear a bathing suit made of nothing but strategically placed ribbon. At the same time, she has proclaimed herself to be a 30-year-old virgin and a Christian. And oh, by the way, a big fan of Tim Tebow.

If there is a box to check off, Jones has checked it. Except for the small part about actually achieving Olympic success as a hurdler.

Harsh, yes. But this is big leagues. If you put yourself out there, you better be prepared to take some shots, especially if you don’t deliver.

Luckily for Longman, Jones finished fourth Tuesday. It served to validate his story.