This is an interesting development. Is the league really going to turn the spotlight on itself with its own network? Or is this just a token effort to show that the NFL is “serious” about its biggest problem.

Hope to have some answers soon. Meanwhile, here’s the release from the NFL Network:

NFL Network has added veteran sports journalist Andrea Kremer to its ranks, it was announced today. Kremer will be the chief correspondent in a newly-formed unit dedicated to covering NFL player health and safety issues. She will also contribute other reports and features on major topics across NFL Network programming.

“Andrea’s journalistic credentials, particularly in regards to reporting on the NFL, speak for themselves and we’re thrilled to add her talents to NFL Network,” said NFL Network Executive Producer Eric Weinberger. “Reporting on player health and safety across the league is a key initiative for NFL Network and Andrea will do an outstanding job covering this issue.”

Kremer, who has been called “the best TV interviewer in the business of covering the NFL” by the Los Angeles Times, served in the sideline and feature reporter role for the Emmy Award-winning “Sunday Night Football” onNBC, for whom she has also covered the last three Olympic Games. Prior to her work forNBC, Kremer was a correspondent for ESPN, providing in-depth reports for “SportsCenter,” “Sunday NFL Countdown” and “Monday Night Countdown,” among other studio shows.

Producer Arash Ghadishah has joined NFL Network to work with Kremer and other reporters on player health and safety coverage. Ghadishah previously worked as a producer on ABC’s “Nightline” and as a White House producer for ABC News.