Yet another example of how things are different in the new world of sports media.

Earlier this week, Jim Litke of the Associated Press wrote a column that was highly critical of the NFL. Mostly, he slammed the league’s decision not to award a Super Bowl to Miami because the city can’t build a new stadium.

That kind of arrogance may seem breathtaking, but it’s all just another day’s work for the NFL. Goodell runs a cartel that could teach the International Olympic Committee a thing or two about ruthlessness.

In the past, the only recourse for the NFL PR department would have been to call Litke and scream at him for a long time over the phone. However, the league now has its own “NFL Communications” blog.

That allowed Greg Aiello to write an open letter, refuting Litke’s claims. Aiello writes:

Dear Jim: I am compelled to respond to your column today because it is not only unfair but also inaccurate and misleading in many respects.

Steve Ross’s stadium renovation proposal called for Mr. Ross to pay for 70 percent of the costs, as well as to bring Super Bowls and other marquee events to South Florida or pay a substantial financial penalty (in excess of $100 million) if he failed to do so. Your column neglected to mention those facts and inaccurately said that he wants “taxpayers to foot the bill,” implying the entire bill.

Mr. Ross’s proposed investment is consistent with stadium development throughout our league. There are 13 stadium projects in the pipeline now with 74 percent ($3.2 billion) of the costs being privately financed by NFL owners. Your column says that new NFL stadiums are “largely publicly-financed stadiums.” That is not true. You completely overlooked the extraordinary amount of private money that is going into NFL stadium projects. Specifically, private investment accounts for 100 percent of the cost of the Jets/Giants’ MetLife Stadium, more than 60 percent in Dallas, more than 90 percent in San Francisco, more than 70 percent in Atlanta, and more than  50 percent in Minneapolis.

This hardly is the first time a league disagreed with Litke’s views. I am sure he is used to it.

However, Aiello’s open letter allowed the NFL to get its rebuttal out to a much larger audience.

Guess it works both ways in the new world of sports media.