Feel old everyone.
Bob Costas now is 60. Yes, the NBC broadcaster turned the big 6-0 in March.
How did this happen? Wasn’t it just yesterday that Costas was this hotshot kid working NBC’s Game of the Week with Tony Kubek?
I was taken off-guard that Costas had reached such a milestone birthday. And so were others, he said.
“Yes, they’re surprised,” Costas said. “It doesn’t seem that long ago to me that the word irreverent seemed affixed to my name. ‘Irreverant newcomer.’ I went from irreverent to venerable in what seems to me like the blink of an eye.”
Age, though, seems irrelevant since the ageless Costas continues to deliver on so many different platforms. He made national news with his masterful handling of the Jerry Sandusky interview; and he’s all over the place for NBC and MLB Network, ranging from football, baseball to golf and horse racing.
Perhaps Costas is evidence that 60 is the new 40.
Next week, Costas will return to his familar role as NBC’s primetime host for the Summer Olympics. It will be his 10th Games overall for NBC, and ninth as host.
It’s an incredible run. Think about it: Given the huge ratings for the Olympics, Costas is the most watched broadcaster of this generation.
On the eve of the Olympics, I had chance to visit with Costas during a media day session in NBC.
How does it feel to turn 60?
I don’t feel any different than I did either 10 or 20 years ago. I said this before to somebody, ‘When the miles go by on the right side of the odometer, you don’t take notice. When the number of the left side clicks from 5 to 6, you do take notice.’
Yeah, I’m aware of it. I don’t feel any different than I did when I was 40. But I realize mathematically, I’m equidistant between that and 80. So the facts are the facts. I’ll keep doing this for a while, but I’m not going to be one of these people who hang on just for the sake of being on the air.
There comes a time when everybody should transition. I hope when that time comes in my place, I’ll know it before they tell me.
Nobody will accuse you of slowing down. You have a full schedule with baseball on MLB Network, Football Night in America, shows on NBC Network, other assignments, not to mention the Olympics.
One of the things that has happened to me, because I’ve been around as long as I have, and have done reasonably well, I can do things more or less on my own terms. I’m not forced to present myself in a way where someone who’s younger and trying to break in would be forced to present themselves. To get attention. To jump out of the pack.
The tone and sensibility of what I do is not that much different than it was 10 years ago when I started working at HBO. I bring that same tone and sensibility to the NBC Sports Network. That’s who I am. There are lots of people who I watch and enjoy, where I say, ‘I really like that guy. Or I like that woman. But it would be foolish for me to do it that way, And it would be foolish for them to emulate me.’
Luckily I have enough standing where I can do what do in a way where it seems true to me.
You hear so much talk about the need to reach the younger demographic. Yet so many of the top sports broadcasters are in their 60s and 70s. How do you explain that dynamic?
You have people who are well-established. They have a certain standing. You hope as you continue, you do a good job. Al Michaels is in his 60s (67). It would be foolish to say, let’s get someone who is 35 for the sake of someone who is 35. He won’t be remotely as good as Al Michaels.
How do you view your career as being defined by the Olympics the same way Jim McKay career was defined.
Even to be in same sentence as Jim McKay is a compliment. The world has changed considerably. When Jim hosted Olympics, or for that matter, Wide World of Sports, people were utterly amazed that you were getting a television transmission from Munich or Sarajevo, or wherever. The total of hours were different, the sensibility and expectations of the audience was different. There was a great sense of wonder. He was in fact, he was spanning the globe to bring you a wide world of sports of which people were not familiar.
This is a different world in which we now live. Also, a lot of what Jim did, although he did horse racing and golf, a lot of stuff he did with Wide World seemed to be related to the Olympics. So the Olympics were even more at the center of the definition of him than they are from me.
They are big thing for me. People, though, also associate me with baseball, football, and to a certain extent, basketball (from calling games in the late 90s).
What is your approach as host?
You’re looking for personal stories. You’re also looking for quirkiness too. I think any good broadcast, not just an Olympic broadcast, a good broadcast of a baseball game should have texture to it. It should have information, should have some history, should have something that’s offbeat, quirky, humorous, and where called for it should have journalism and judiciously it should also have commentary. That’s my idea. That’s my ideal. Sometimes we exactly hit that, sometimes we don’t.
How has covering the Olympics changed since your first in 1988?
I will say this, that the essence of good storytelling, and the essence of good broadcasting remains the same. You know, there, there are a lot of things that technology has brought us, and these additional, you know, tubes of communication have brought us that are wondrous, and a lot of it is just crap. You know, the more you broaden anything out, it’s like American Idol auditions, you let everybody audition, and you’re going to find some diamonds in the rough. You’re also going to find people who would be lousy singing in the shower.
The essence of what’s good hasn’t changed. The essence of how you call a ball game well, you know, there may be different camera angles, there may be different graphics, there may be ways that you can interact with social media if you’re watching it, but the way Al Michaels calls a football game is not that much different, nor should it be, because it’s perfect, than it would have been in 1970. You know, so some of the features may be shorter because of attention span, some of where we funnel the viewership may be different, but the way in which I anchor the games, based on what they ask me to do, is not much different.
My point I think it was pretty clear, is this: that our objective, at least from a broadcaster standpoint, hasn’t changed that much. It’s to do a good broadcast, it’s to present things well. Now, what these additional platforms have done, is that they’ve given us opportunities that otherwise wouldn’t have existed. This isn’t an Olympic example, but I think it’s a good example, I wouldn’t expect NBC as a network to do a show like the one they do each month with me on the NBC Sports Network. HBO did that, they were well suited to do it. Now we come close to replicating that idea here on, on the eighth floor, that well suits the NBC Sports Network. But my objective in doing that is just the same as it would have been 20 years ago, to do a good show with good content.