I’m pretty sure Tiger Woods won’t be popping up on CNBC any time soon. His recent appearance in an “exclusive” interview with Maria Bartiromo was awkward to say the least.
Woods’ agent Mark Steinberg always has liked having his client appear on CNBC. He viewed it as a great way for Woods to reach corporate America.
Last November, Steinberg arranged for CNBC’s Darren Rovell to interview Woods live in Florida. Now Woods gives put exclusive live interviews almost as much as he gives reporters his cell phone number. So clearly Steinberg had an agenda here.
Of course! They discussed Woods’ endorsement of Fuse Science, which has something to do with energy and performance. Note that Rovell said it was “an equity deal” in prefacing a question to Woods.
Rovell said, “This is an equity deal. Would you have done an endorsement deal like this two or three years ago?”
Woods merrily said yes.
Well, Rovell has moved on to ESPN. So when the former world No. 1 went for another Fuse hit on CNBC Tuesday, the interview duties were handled by Bartiromo.
The end result probably didn’t go as planned for the Woods camp. Bartiromo’s first question was, “What are your financial interests in the company?”
Woods danced around the question.
Bartiromo then asked again, “Do you have an ownership in the company, Tiger?”
Woods declined to answer even though Rovell noted in the November interview that he had an equity stake. To be fair, I’m not sure why Woods couldn’t admit he owns part of the company.
Later, Bartiromo tried to compare Lance Armstrong’s situation to Woods’, at least as far as endorsements are concerned. Totally different situation: Armstrong cheated in his sport; Woods cheated on his wife. Armstrong is finished as an athlete and an endorser; Woods still is performing and winning again and getting endorsements.
Woods took out his tap shoes again and danced around the Armstrong question as best he could. You could feel Steinberg cringing in the background. The last thing he wanted was for his client to be dragged into a discussion about Armstrong.
Then Bartiromo asked why Woods wasn’t winning more majors. Woods had to remind her that he won three times in 2012 and that he still has plenty of golf left in him at age 36.
All in all, probably CNBC’s last “exclusive” with Woods for a while.