Regarding the NCAA’s announcement, since this is a sports media site, I’ll discuss the TV aspect:
Make no mistake, when the Big Ten added Penn State as its 11th school in the early 1990s, a major component was television. The addition of the school delivered the large Eastern TV market to the conference. It led to marque match-ups with Joe Paterno’s Nittany Lions going up against Michigan, Ohio State, Wisconsin, not to mention attractive non-conference games against Alabama, etc.
Penn State’s presence then gave the conference a wide enough national footprint to launch the wildly successful Big Ten Network.
The Big Ten will continue to cash in on a TV deal with ESPN that runs through 2016-17, and the BTN isn’t going anywhere.
But both of its broadcast outlets will feel the pain of the NCAA’s sanctions. Gone for many years is the idea of Penn State football being a marquee draw for television.
Frankly, I think Penn State would have been better off with a one-year “Death Penalty.” The unprecedented long-term penalties for bowls and scholarships are devastating. Unless new coach Bill O’Brien pulls off a miracle, the Nittany Lions are doomed to be 2-10, 1-11 for several years. Or as one tweeter said, “Penn State just became Indiana.”
Penn State had been a showcase team for the Big Ten, with several of its games playing in primetime. In fact, it has two on the schedule for 2012: an Oct. 20 game at Iowa, and Oct. 27 at home against Ohio State.
Will those games be moved back to afternoon starting times? Probably.
Suddenly, Penn State-Ohio State, Penn State-Iowa, or Penn State-anything no longer looks attractive. Perhaps there might be a curiosity factor at first to see how the Nittany Lions and their fans react to the sanctions. But if the product on the field suffers, as expected, viewers won’t watch for long. Those 40-0 blowouts can get boring fast.
Also, bowl TV will be impacted by the four-year postseason ban. Penn State always delivered solid ratings in the bowls.
The brand of Penn State has been diminished, if not decimated. The program was one of the great TV draws throughout the years. Now it is the object of national scorn.
Last fall, I attended the Northwestern-Penn State game. After the Nittany Lions won in what turned out to be Paterno’s final road game, its faithful fans marched through the streets of Evanston, proudly chanting “We are Penn State, We are Penn State…”
Looking back, I wonder what those fans are thinking now.