It’s all about big, big stars.
The NBA has them for its final; the NHL didn’t. Just look at the ratings.
Final numbers for the Stanley Cup finals were the lowest since 2007. The Los Angeles Kings-New Jersey ratings were down 33 percent from last year, averaging 3 million viewers per game.
Meanwhile, Game 1 of the NBA Finals did an 11.8 overnight rating, the highest ever for a game on ABC. And it only figures to get bigger if LeBron James and company can win a few games in this series.
The NBA rating speaks to the star power of a final that includes James, Kevin Durant, Dwyane Wade, Russell Westbrook. As much as people hate the Heat, they still tune in to watch. I thought it was great that they made the finals. Rooting for Miami to lose to Boston is sort of like wanting Jack Nicholson’s Joker to be knocked off with 45 minutes left in Batman. I wanted more Heat, not less.
As for hockey, would the ratings have been down if the Kings still had a player named Wayne Gretzky? Definitely not.
Gretkzy, though, is long gone, and the league doesn’t have another transcendent star, given the uncertain health status of Sidney Crosby. As a result, the final featured two mostly unknown teams. And the Kings going up 3-0 also dulled the ratings momentum.
The NHL’s parity is great in the early rounds, when the No. 8 Kings proved that the seeds don’t really matter in hockey. The new format of airing every game on NBC’s various platforms resulted in a nice increase in the ratings.
However, the problem with parity is that sometimes the big-name teams and players get knocked off before the finals. For the first time since 2007, there wasn’t an Original 6 team or Crosby-led Pittsburgh in the Finals. Instead, the NHL got Los Angeles-New Jersey, two teams that don’t necessarily move the meter even in their home markets.
There are plenty of positives for hockey. But as the ratings for the Final showed, there’s plenty of room for improvement.