Buzz Bissinger weighed in on NBC’s tape-delay strategy this morning in his own unique way.
@buzzbissinger But Comcast/NBC doesn’t give shit. Ratings off the roof. All they care about. Fuck the first amendment. Fuck free speech. Fuck Comcast/NBC.
Really, Buzz, tell us how you feel. Don’t hold back.
The complaining continues, and so does NBC pulling in monster numbers for its primetime coverage.
The Twitter Olympics helped deliver NBC another huge number Tuesday night. The network pulled a 24.0 overnight last night; the best overnight for the London Olympics to date, topping the Opening Ceremony by 4%.
It was 4% higher than the Tuesday night rating for Beijing (23.0/37) & 12% higher than Athens (21.5/33).
Keep mind, NBC expected this year’s rating to be off from Beijing, which had the benefit of live coverage in primetime.
Of course, as we all know from the endless angry tweets, NBC is saving all the good stuff for primetime this year. Prior to last night’s coverage, most people knew the women won in gymnastics and that Michael Phelps had a monumental blunder in the 200 butterfly.
Yet people tuned in, thanks in part to Twitter stirring up interest in those events. Viewers wanted to see what actually happened. How did Phelps fail at the finish? How did those little girls win the gold?
People keep complaining, and people keep watching. Story of the Olympics for NBC.