The NFL Network is following the lead of the Golf Channel’s Morning Drive with plans to launch a new live morning show on July 30. From the release:
Debuting Monday, July 30 just as training camps open, the new four-hour “NFL AM” kicks off at 6:00 AM ET each Monday through Friday. NFL AM will blanket the world of the NFL with seasoned and opinionated talent who will report and debate news and examine the personalities that play the game. The show’s discussion will cover a wide-range of NFL-related topics including the cultural convergence of sports, entertainment and music. Each morning, NFL AMwill collaborate with NFL.com to take a look at the latest in fantasy football news and information.
Beginning Monday, Sept. 3, NFL AM will encore each weekday at 7:00 AM PT for West Coast fans.
It makes sense to have live programming instead of a taped show from the night before. Given that virtually every coach starts their day before dawn, you could expect to see plenty of early morning interviews.
“NFL AM will give fans a great reason to look forward to the morning,” said Mark Quenzel, NFL Network senior vice president of programming and production. “We know that our fans are looking for more football and we are excited to provide a personality-driven show which focuses on football and everything around it. There will be no better way to start their day.”
Here’s the amazing, or rather crazy thing about the show. It will orginate live from the network’s studios in Los Angeles. That means NFL AM begins at 3 a.m. PT, when some of that town’s citizens are just getting in from their PM activities. Hard to imagine that lifestyle.
NFL Network, though, did get some people to sign on. Here are the poor souls who will get their last full night of regular sleep on July 29.
Mark Kriegel (@MarkKriegel), the author of two New York Times best-sellers (Namath: A Biography and Pistol: The Life of Pete Maravich), joins NFL Network from FOXSports.com where he spent five years as a national columnist and host of the bi-weekly “Bar Fly on FOX” chat with athletes, celebrities and media. Previously, he was a distinguished media voice on the New York sports scene for 10 years as a columnist for the New York Daily News and the New York Post. He also served as a contributing editor for Esquire magazine. Kriegel’s upcoming book on boxer Ray “Boom Boom” Mancini, titled The Good Son, will be released in September.
Steve Wyche (@wyche89) begins his fifth season with NFL Network and NFL.com, providing reports from team facilities and games on a variety of programs including NFL GameDay Morning and NFL Total Access. Additionally, Wyche is a regular columnist on NFL.com and is the co-host of the site’s ‘Cover Two’ podcast. Previously, he covered the Falcons for four seasons for the Atlanta Journal-Constitution. Wyche has more than two decades of sports journalism experience including posts with the Washington Post covering the Wizards and the NBA, and the Miami Herald on the Dolphins, Heat and University of Florida beats.