Say what you want about the kid, he sure is fun to watch.

And watch people did. CBS pulled in its largest overnight rating since Lou Holtz was trading wits with Dennis Erickson for Notre Dame-Miami.

From CBS:

*******

CBS Sports kicked off its 2013 SEC ON CBS college football schedule with No. 1-Alabama vs. No. 6-Texas A&M on Saturday, Sept. 14, earning an overnight household rating/share of 9.0/21, up 200% from last year’s 3.0/7 for its season opening broadcast (Alabama-Arkansas).

The 9.0/21 is the Network’s highest-rated afternoon regular-season college football game in 23 years (excluding the SEC Championship game) in the metered markets (10.1; Miami-Notre Dame; 10/20/1990).

The Alabama-Texas A&M game rating/share peaked at 10.2/22 from 7:00-7:15 PM, ET.