During this week’s U.S. Open, expect to see plenty of ads imploring golfers to pick up the pace on the golf course.

The United States Golf Association has embarked on a campaign to eliminate slow play, which is ruining the game. Of course, the worst offenders will be the pros playing at Merion this week. But that’s another story.

The theme of the ads are a take-off on Rodney Dangerfield’s immortal line in Caddyshack: “While we’re young.”

Here is an ad I’m sure everyone will love.