I finally heard back from Simon & Schuster about my post wondering why the Paterno book is receiving limited play on its site.

In an email, Kelly Welsh, S&S senior publicity manager said:

“Joe Posnanski’s book will be featured on S&S.com home page when it officially goes on-sale next Tuesday, and it will be featured in a newsletter which will go out at the end of the month.”

I followed up by asking if a book tour is planned and if Posnanski would be making any appearances. Welsh replied: “He’s appearing in Kansas City on 9/12.”

Posnanski was a long-time columnist in Kansas City.

Given the magnitude of the book, one appearance is nothing. It speaks to the uncertainty of how the public will receive a book on the tarnished coach. With the backlash so extreme, S&S apparently doesn’t want to risk putting Posnanski out there.

Again, I’m sure this isn’t what Posnanski imagined when he signed up to do this project.