What a surprise: CBS settles with Time Warner Cable just in time for NFL season opener

Who would have guessed the timing of this settlement? Oh, only everybody.

King NFL is about to begin, and neither side wanted to risk alienating the peasants, er subscribers, who bow to its throne.

Tom Hoffarth of the Los Angeles Daily News writes this also is a big deal in LA because of the CBS connection with the local coverage of the Dodgers.

The agreement was not reached in time for L.A. viewers to see some of the KCBS-Channel 2 morning coverage of the rain-delayed U.S. Open tennis championships in New York. But it was done for many Dodgers fans to see the team’s game at Colorado pop up on their TWC system at 3 p.m. just as Dodgers pitcher Clayton Kershaw drove in two runs with a single to tie the game at 5-5 in the fifth inning.

Monday’s game, as well as the rest of the Dodgers’ three-game series in Colorado this week, are all on KCAL-Channel 9, also owned by CBS.

No financial settlement was disclosed. Some 1.3 million of the 5.6 million households in L.A. are TWC subscribers. The month-long blackout that started Aug. 2 had affected about 3.2 million customers also in New York and Dallas.

“The NFL is the biggest ratings event in all of television,” said Neal Pilson, founder of Pilson Communications and the former president of CBS Sports, told Fox Business. “NFL football is a pretty important property in those cities. The sports audience is passionate, not passive.”